LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly in difficult times.
The book is an artefact that is shaped by the conditions of its time. These can be visible— apparent on the surface—and invisible, only revealed in the passage of time. LogoArchive is acutely aware of this temporality. So, alongside the documentation of the symbols of the past, the zine has always sought to introduce an element of the present into its content and materiality. This issue leans further into this, allowing the context of an unprecedented pandemic to impose itself and give new meaning and form to old things.
New financial pressures and the now limited economic means of the editor sees this new issue downsized and its numbers reduced. The content presents a vision of the future, the time in which we will be able to leave our homes and enjoy nature once again. And finally, in the form of participation, by offering donations from the sale of each copy to the efforts to mitigate the effects of the pandemic.
The zine will be available from the LogoArchive Shop next week.
Words by Richard Baird
Queremos Sonreír – Activar la Cultura Local (We want to smile – Activating local culture) brings together the voices of a variety of cultural agents–from citizen collectives and activists to artists and managers of cultural programmes–who are generating actions that intend to stimulate local culture, empower citizens, develop learning processes and further critical thinking. Through these voices the book explores questions around citizen participation and cultural practices, cultural activation and alternative ways of developing and accessing cultural capital.
The book is the result of a long research process led by Trànsit Projectes, who partnered with Mucho on the design of the project’s material form. Mucho worked on concept, design, and art direction with the the themes of cultural participation and visibility as central themes.Tthese manifest themselves by way of a striking use of colour and type, and book jacket that folds out and channels the provocative visual language of protest banners with the exclamation, queremos sonreír, or we want to smile.
The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.
Head over to the LogoArchive Shop if you would like to purchase a specific cover or both covers and save on P&P. Our get tickets here to the launch event in London March 5th with guest speakers BankerWessel.