Inspired by a panel discussion that took place at London’s Somerset House in 2018 as part of the exhibition Print! the first issue of LogoArchive was conceived, designed and sent to print the following day. Channeling the independent spirit of niche publishing the LogoArchive zine series seeks to surprise and delight within the context and practice of mid-century logo archival by iterating with each new issue.
Print publishing has gone through an upheaval. And it is not the first time. Emerging technologies and new digital platforms have liberated and challenged printed media in equal measure. LogoArchive has found itself somewhere in between, as both printed zine and online archive. This has become a necessity. Finding that right balance has been a central part of the LogoArchive programme, shaping it into something new and unusual. With this in mind, this issue celebrates the print publishing industry as it evolves to face these new challenges. To order a copy of this issue, and pick up the remaining back issues, please head over to LogoArchive.Shop.
Text by Kazumasa Nagai, 1974
Quarterly Design was a Japanese publication. Fifty years on, it really captures and conveys the spirit of its time. It shares a lot in common with the renowned and still in print publication IDEA although only in Japanese and broader in terms of design, covering other disciplines such as architecture and interior design. Highlights of Issue 7 from the autumn of 1974 includes the striking cover by Toshihiro Katayama, and an incredible feature on the logos of Kamekura. As with many design publications of its time, this one mixes full colour images with black and white, and both uncoated and coated papers. The following is a translation of the article “Gorgeous and Delicate” written by Kazumasa Nagai on the work on Yusaku Kamekura, and was printed alongside 27 of his logos. For more graphic design history, click here.
Freigeist was a popular concept within 18th Century German literature and journalism. It was used to describe those who believed that thinking should not be constrained by certain fundamental and non-contestable values, traditional ideas and established channels of distribution. The concept of the “free-spirit” and of free-thinking is also a recurring theme within Nietzsche’s own philosophy. Although, at first glance, the Freigeist concept may appear as lacking complexity, Nietzsche found a philosophical significance within it. To him, it was more than an invocation towards individuality and the subversion of expectation but the search for and liberation of a spirit. In this third issue of Freigeist, conceptualised, designed and edited by Richard Baird and published by BP&O, the search for that spirit continues in the form of a lecture-turned-zine. This lecture was delivered to the Falmouth MA Graphic Design program in 2020.
Freigeist and LogoArchive Zines are available to order from LogoArchive.Shop.