LogoArchive Issue 7

LogoArchive Issue 1 was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh numbered release (and the tenth in the series), LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting. This issue...

LogoArchive Issue 8

Inspired by a panel discussion that took place at London’s Somerset House in 2018 as part of the exhibition Print! the first issue of LogoArchive was conceived, designed and sent to print the following day. Channeling the independent spirit of niche publishing the LogoArchive zine series seeks to surprise and delight within the context and practice of mid-century logo archival...

Freigeist Zine Issue 3

Freigeist was a popular concept within 18th Century German literature and journalism. It was used to describe those who believed that thinking should not be constrained by certain fundamental and non-contestable values, traditional ideas and established channels of distribution. The concept of the “free-spirit” and of free-thinking is also a recurring theme within Nietzsche’s own philosophy. Although, at first glance,...

Freigeist Zine Issue 2

Freigeist was a popular concept within 18th Century German literature and journalism. It was used to describe those who believed that thinking should not be constrained by certain fundamental and non-contestable values, traditional ideas and established channels of distribution. The concept of the “free-spirit” and of free-thinking is also a recurring theme within Nietzsche’s own philosophy. Although, at first glance,...

LogoArchive Issue 6

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly at a moment of intentional difficulty. This issue, launched...

LogoArchive ExtraIssue – Past & Present

The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the...

LogoArchive ExtraIssue – Letters As Symbols

LogoArchive in print was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising, graphically and materially, within the context of archival. The distinctive smaller...

LogoArchive Issue 5

The technical limitations of the mid-century—the need for a steady hand and a precise mind for mechanical reproduction—demanded that an exceptional level of care and creativity be given over to shape and space, association and perception. These considerations created a rich corporate and consumer form language and range of graphic techniques. These have been partly marginalised, usurped by modern print...

LogoArchive Issue 4

The first issue of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launches of the first, second, third and Extra Issue, LogoArchive returns with its fourth release. This is...

LogoArchive ExtraSpecial Issue – Canada Modern (Signed)

Following its third release, LogoArchive mixed things up with an Extra Issue in collaboration with Canada Modern. Designed and edited by Blair Thomson, and documenting the forms and colour of Canada’s modernist symbols, this issue was distinguished from the series by its Colorplan Bright Red and full-colour gatefold Chrolomux insert dedicated to the work of Gottschalk+Ash for outdoor advertising company Claude Neon....

LogoArchive Extra Issue – Canada Modern

The first issue of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following the successful launch of three issues, LogoArchive returns with a very special Extra Issue in collaboration with Canada Modern,...

LogoArchive Issue 2

LogoArchive Issue 1 was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. In the momentum of its design and production (undertaken by WithPrint) LogoArchive seeks an immediate connection between the agency...

LogoArchive Issue 1

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a...

Strategy Thinking Issue 5 by Strategy

Strategy Thinking™ is an ongoing self-published series from New Zealand, Australia and Tokyo based graphic design studio Strategy. It provides the studio with a concise and compelling platform to showcase their work, communicate how they help their clients, and convey the insight and creative thinking that unites their five studios. The series also includes in-depth case studies and articles. The latest edition...

Spudos by Paul Belford Ltd

We live in chaotic and excessive times. Brands and politicians alike demand attention, clamouring for consideration and creating – quite frankly, for me at least – an unwelcome cacophony of competing voices and issues. All too often, the lines between competing interest are blurred, and even absurd. I crave clarity and simplicity, particularly when it comes to basic consumables. What’s...

Hello Klean by Two Times Elliott

Beauty is, of course, in the eye of the beholder, but there’s no denying that objectively, its branding and identity design has undergone some huge changes over the past decade or so. Gone are the days of faux-luxurious designs that were all about swathes of abstract silk; women coiffured to within an inch of their life; a microscopic lens on...

Compound by DesignStudio

What does ‘healthcare’ look like today, especially when we’re increasingly talking about preventative treatment? For Parsley Health and GlycanAge, which promote functional medicine, it’s serene – all blush pink, forest green and rounded corners; for Modern Age, which focuses on longevity, it’s more clinical, with high-resolution botanical imagery and classical icons; Ezra, which offers full-body MRIs as cancer prevention, goes...

Isle of Wight Tomatoes by B&B Studio

Having grown up near Portsmouth, the Isle of Wight carries a certain resonance, though perhaps unfairly. Aged around 14, when getting served in off licences/particularly lax pubs wasn’t always a given, we’d sometimes pass the time watching the IoW ferry. It felt rather bleak, and somehow a bit futile, just bobbing back and forth between two destinations (Southampton and Cowes)...

Sustana by Collins

For non-design nuts or print nerds, paper might seem pretty high up in the scale of banality and boringness. That’s likely the reason that the Wernham Hogg paper company was the setting of The Office: paper, and Slough, formed an easy sitcom shorthand for all that was unremarkable, trivial, and emphatically dry. But in fact, there’s a lot more to...

Public Pool by Perky Bros

Suburban pool party culture is rather alien to us in the UK, where only the exceptionally wealthy have pools, and we muddle along in a climate that defaults to ‘grey, fair to middling’ most of the year. But we’re becoming a little more attuned to the joys of an open air funsplash: over the past few years we’ve seen the...

Bacàn by Pentagram

We’ve covered no shortage of work by Pentagram in the past, most recently Cohere but spanning projects for London Fashion Week, NYC Parks, National History Museum and more. This is the first time, however, that we’ve looked at a project by new-ish New York office partner Andrea Trabucco-Campos and his team – and it’s safe to say, we’re impressed. Graphic...

Barnardo’s by The Clearing

Barnardo’s is the UK’s largest children’s charity, and it undoubtedly does much good in the world. However, its history up to this point is also littered with uncomfortable controversies. Certainly, the most outlandish transgressions are concentrated in the late-19th and early-20th centuries. Founder Thomas John Barnardo was taken to court 88 times for kidnapping children (or ‘philanthropic abductions’, as old...

Antara 128 by Mucho

GT Alpina is described by type foundry and BP&O regular GrilliType as a workhorse serif that also delights in playing with the very meaning of concept, reaching into the ‘grab bag of typographic history to resurrect shapes some may falsely see as too expressive’. This feels an apt description for Antara 128, and the visual identity created by Mucho that...

De-Extinction by Koto

Koto’s new work is undoubtedly gorgeous – after all, what’s not to love about a suite of very cute dinosaurs? Especially when they’re rendered in a charming faux naif sort of style, and the whole colour palette is based around Barney & Friends purpley pink and the effervescently Gen Z-baiting neon of ‘terminal green’. The project in question is Koto’s...