BPO


Norwegian Structure by Bielke & Yang, Norway

Opinion by Richard Baird.

Logo, branding and print by Oslo-based studio Bielke & Yang for contemporary crafts and design exhibition Norwegian Structure

Structure is an exhibition of Norwegian contemporary crafts and design that began its European journey at Milan Design Week in April 2017 and is currently being held at Norwegische Botschaft in Berlin until April 2017. The exhibition features the work of 26 designers and studios, and covers a variety of products and prototypes; from furniture to lighting, to ceramics, textiles and home accessories. Structure intends to bring to the light the designer and manufacturing partnerships, and the intersection of craft and design, artistry and innovation that characterises the Norwegian creative scene. This intersection is expressed by the exhibition’s brand identity, created by Oslo-based graphic design studio Bielke & Yang, through type and typesetting, illustrative texture and art direction, proportionality, layering and materiality.

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Bespoke by DIA, United States

Opinion by Richard Baird.

Brand identity, custom typeface and business cards by New York based DIA for boutique retouching business Bespoke

Bespoke is a New York-based boutique digital retouching company working within the fashion industry and moving into its tenth year of business. With a desire to appeal to an increasingly more commercial clientele while not undermining their roots Bespoke commissioned graphic design studio DIA to develop a new brand identity. With a strong favour for contrast; in colour, proportion and type, DIA establish a bold visual expression for Bespoke that, aside from acknowledging past clients and with an eye for future ones, intends to help them stand out from their competitors. This runs across stationery, business cards and tote bags, down the side of portfolio pages, and sitting well at the foot of Bespoke’s new website.

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ShopAround by Design by Toko, Australia

Opinion by Richard Baird.

Brand identity and business cards by Toko for New York and Amsterdam-based creative production agency ShopAround

ShopAround is described as a creative supermarket, however, in more conventional terms, began as an artist representation agency in 1998. It has grown, since then, to become a creative production agency specialising in contemporary illustration, graphic design, animation, motion graphics and interactive design. ShopAround co-ordinates a network of over 80 international freelance designers, and fosters new creative talent from its offices in New York, Amsterdam and Rotterdam.

ShopAround worked with Sydney-based Design by Toko on a new visual identity. This appropriates the visual vernacular associated with independent supermarkets and small gift shops. Multi-colour and shape are the basis of identity, with a referential quality that is playful and distinctive in its new context and proportionality. This links business cards, stickers and tote bags, with an updated website soon to follow.

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