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Loyal Coffee by Mast, United States

Opinion by Richard Baird

Illustrated coffee cups and visual identity design by Mast for barista-run and Colorado-based Loyal Coffee

Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.

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Moriarty by Bond, United Kingdom

Opinion by Richard Baird

Branding by Bond for London-based event planning business Moriarty

Inspired by the spontaneity and celebratory energy of parties and exploring the idea that curating great events is an art form, design studio Bond crafted a visual identity for new luxury event planning business Moriarty based around a series of abstract ink illustrations. These are paired with high quality dyed papers and boards, bringing a measured and distinctive contrast to printed assets that included folders, business cards and pitch documents.

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Planned Living Architects by A Friend Of Mine, Australia

Opinion by Richard Baird

New logotype, folder, embossed business cards and illustration by A Friend Of Mine for Planned Living Architects.

Planned Living Architects (PLA) is located on Australia’s Mornington Peninsula and has an architectural portfolio that shows a sensitivity and responsiveness to the uniqueness of each site, is environmentally-consciencious, materially mindful, beautiful and functional. The studio is well-regarded, has decades of experience and expertise working within coastal and rural areas, is known for its pared-back style, and has a philosophy that is rooted in the fluid connection between the built and natural environment. These principles, considerations, style and expertise are expressed by their new brand identity, created by Melbourne-based design studio A Friend Of Mine, in the typesetting of logotype, the spacing of acronym, the design and finish of illustration, and the photography of Sean Fennessy. The project features printed assets such as business cards, envelopes and portfolio, and digital assets that included a responsive logotype and website.

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