BPO


Dissabtes MACBA by Hey

Opinion by Richard Baird.

Logo, posters, flyers and banners designed by Hey for Dissabtes MACBA, a free Saturday's event at MACBA and a collaboration with UNIQLO

Dissabtes MACBA (“MACBA’s Saturdays”) is a partnership between The Museum of Contemporary Art of Barcelona (MACBA); an iconic architectural symbol and one of the city’s leading cultural institutions, and the Japanese fashion retailer UNIQLO who recently arrived in Barcelona, and due to open its second store this year.

The Dissabtes MACBA initiative offers free entry to the museum every Saturday evening, 4–8pm, and invites visitors to participate in a wide range of differential events and activities that will include workshops, concerts and performances, as well as an opportunity to meet some of the artists who have work on display. To mark the initiative, collaborative spirit, and serving to bring the UNIQLO brand into the local consciousness, Barcelona-based studio Hey was commissioned to create a campaign that represented the close relationship between MACBA and UNIQLO within the city’s centre. This is expressed through both form and colour language, in a striking and singular gesture, elevated by its repetition across a variety of different communicative modes and formats, from posters to bus ads to digital screens throughout the museum.

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Primitive Trust by Post

Opinion by Richard Baird.

Covers, labels and packshots by London-based Post for Will Saul and Tom Mangan's collaborative partnership Primitive Trust

Primitive Trust is the collaborative project of musicians Will Saul and Tom Mangan, and is based around the tools at hand. These included Ableton, an MPC 2000, Roland 101, Fender Rhodes, FX pedals and Juno. From these three EPs were created; Little Love, Fallen Down and Power On. Each EP features two or three original tracks linked by a creative approach that blends available tech, creative collaboration, instinct and feeling. The duo worked with London-based Post to develop covers, labels and pack shots. These incorporate commissioned artwork from renowned Californian illustrator Geoff Mcfetridge alongside bright colour blocking and hand lettering.

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Maison De Greef 1848 by Base Design

Opinion by Richard Baird.

Logotype, graphic identity and packaging by Base Design for high-end jewellery brand, expert watchmaker and retailer Maison De Greef 1848

Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.

The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.

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