LogoArchive Issue 5 by BP&O (Preview)

LogoArchive returns with Issue 5 – Technique. The technical limitations of the mid-century—the need for a steady hand and a precise mind for mechanical reproduction—demanded that an exceptional level of care and creativity be given over to shape and space, association and perception. These considerations created a rich corporate and consumer form language and range of graphic techniques. These have been partly marginalised, usurped by modern print and display technologies. They do remain as useful reference points in which to help create an effective symbol today, one that works well in a black or white, can be used with vibrant inks, seductive materials and eye-catching finishes as well as being displayed in motion on ever more diverse screens types.

LogoArchive Issue 5 focuses on eleven simple techniques, naming them, exemplifying them and offering short commentaries. It serves as an archival and pedagogical document, offering an alternative take on the ubiquitous logo tips article. In this way it looks at things another way around. This alternate viewpoint manifests itself materially in the dual modes of reading the zine, either portrait and symbol first, or landscape text first. By presenting these texts in a landscape format, the zine encourages its readers to embrace the full materiality of what began as a digital Instagram project, and view the symbols documented in different ways, to see how their form language is diminished or enhanced.

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