MoMA by Order
Posted: Filed under: Art and Design, Logo Reviews | Tags: American Design, Banner Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Business Card Design, Catalogue Design, Custom Typefaces & Logotypes, Custom Typography, Design Blog, Design by Order, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Opinion, Museum Logos, Poster Design, The Best Brand Identities of 2020, The Best Custom Logotypes, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Typography, Visual Identity Design Blog, Website Design Comments Off on MoMA by OrderOpinion by Richard Baird.
The MoMA logotype, set in Franklin Gothic No. 2 and designed by Ivan Chermayeff, is an icon, and has been part of the New York urban landscape and international museum graphic vernacular since its creation in 1964. With evolving communicative needs and channels, the MoMA logotype was made a central graphic device as part of a new visual identity launched in 2009. Created by Pentagram and MoMA’s Creative Director for Graphics and Advertising Julia Hoffmann, this flexible visual identity was developed to bring a systematised and cohesive programme to print, web and environmental applications.
In 2019, MoMA expanded its 53rd Street location, adding 40,000 sq. ft. of new gallery space. This will showcase more of its collection with the intention of better representing and balancing a diversity of backgrounds, periods, media, and geographies, with a performative quality at the heart of its galleries. Just as in 2009, new approaches to communication; moving from exhibition-focused campaigns to a seasonal approach, required a revision to the MoMA visual identity to coincide with its expansion. New York-based Order reviewed and then defined what they described as a more modular, adaptable, and scalable design system for the museum’s communications, alongside the recommendation of a seasonal approach. This included updating the PS1 and Design Store logos, adding these as brand extensions of MoMA’s singular institutional mark. All additional applications were then designed and produced in house by the MoMA Design Studio, these included newsprint advertising, design store catalogue covers, member’s day programmes, banners, map and tickets.
The Best of BP&O — November & December 2019
Posted: Filed under: The Best of BP&O | Tags: Branding Agency, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Graphic Design, Graphic Design Blog, Typography Comments Off on The Best of BP&O — November & December 2019Selected by Richard Baird.
in the busy period in the the run up to the end of the year, we take a look back at four of the projects that made it on to BP&O in November and December. BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points. Many of the projects share a concise aesthetic expression, yet there is nuance to some and an immediacy to others, so do click through and read more about each of these.
Self, Made by Collins
Posted: Filed under: Art and Design, Education, Graphic Design Reviews | Tags: American Design, Branding Agency, Campaign Design, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Collins, Designed in San Francisco, Graphic Design, Graphic Design Blog, Illustration, Museum Logos, Poster Design, Sans-serif Typography, Spot Colours, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Typography Comments Off on Self, Made by CollinsOpinion by Richard Baird.
Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. Its summer 2019 exhibition, Self, Made, continues in the spirit of exploration but turns this inward, tackling the theme of human identity. It did this through a host of outside collaborators to curate exhibits, artefacts, and artworks with the intention to “shift visitors’ inherent views of themselves.” As part of a continued partnership with the Exploratorium, brand experience design company Collins created a launch campaign for the exhibition. This campaign is characterised by its broad use of colour, texture and imagery to construct a series of portraits, a graphic gesture that seeks to express the complex confluence of unseen forces that combine to create the self. These portraits run across and connect posters, transport livery, banners and super-graphics across the exhibition space and on to the streets of San Francisco. This was part of a three-month in-person and online campaign, which was then also integrated into wayfinding, merchandising and giveaways.
