The Golden Hour by Triboro
Posted: April 4, 2019 Filed under: Cafes, Bars and Restaurants, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Triboro, Designed in New York, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Material Thinking, The Best Business Cards of 2019, The Very Best Brand Identities of 2019, The Very Best of 2019, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on The Golden Hour by TriboroOpinion by Richard Baird
The Golden Hour is an outdoor seasonal restaurant located in New York’s The High Line Hotel. It is a place to experience the softening of sunlight with unobstructed views of the Chelsea skyline. The restaurant intends to draw to mind the casual elegance of a coastal soirée rather than the rushing of pre-dinner drinks. The restaurant space is described as being a lush outdoor dining room where brass tables meet tropical vegetation and aisles of topiary. Drinks are centred around the escapement of the summer heat which compliments dishes inspired by the flavours of late summer on the North Atlantic, created to be enjoyed outdoors. There is a theatre to the experience in its spatial considerations, performative aspect, in the transitions that happen over time within the restaurant (small plates to large platters), and the evocation of a time and place. This temporal quality also emerges in the design of The Golden Hour’s visual identity, in the intersection of the graphic and the material, in the use of abstract motif, shape and symbology by American design studio Triboro across menus, coasters, notecards, business cards and website.
360ME, Montgomery+Evelyn by Studio Makgill
Posted: March 13, 2019 Filed under: Fitness, Health and Beauty, Packaging Reviews | Tags: Best Packaging Designs, Box Packaging, Branding & Packaging of 2019, British Design, Creative Packaging, Design For Print, Designed by Studio Makgill, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, The Very Best of 2019, The Very Best Packaging of 2019 Comments Off on 360ME, Montgomery+Evelyn by Studio MakgillOpinion by Richard Baird
360ME is the first range of “life-ready” “Mood Nutrition” from Montgomery+Evelyn a new nutritional supplement company. Each of the four products focus on an individual and singular benefit with each capsule providing exactly what the body needs without having to purchase multiple products. M+E intends to bring a new level of quality and clarity of communication to a complicated nutrition market.
Working with founder, Evie Montgomery, Studio Makgill developed positioning, brand values, product architecture and packaging design, with their strategy emerging from the clarity in Evie’s approach, a beautiful and simple intersection of clinical science and human experience. This was expressed through visual identity by way of visible grid, bright coloured dots and a neutral sans-serif.
The Best of BP&O — February 2019
Posted: March 2, 2019 Filed under: The Best of BP&O Comments Off on The Best of BP&O — February 2019Selected by Richard Baird.
Five projects that stood out in February and have made it into BP&O’s Best Of Series. Between them, these typically balance a strong singular concept or an appropriate confluence of ideas with a compelling visual character and clear communicative intention that appropriately play with form, colour, type and layout, as well as material, texture, image and print finish.
BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points. Many of the projects share a concise aesthetic expression, yet there is nuance and strategic weight to these, so do click through and read more about each of these.
Alongside reviews BP&O introduced a new text series, the second of which The Beauty Of The Commonplace, is an excerpt taken from a 10,000-word transcript of an hour-long conversion between Richard Baird and Jack Self.
