Richard Baird
BP&O Voices
Rich Baird on Design History:
INAX by PAOS, 1984
The context, concepts and considerations behind PAOS’ 1984 logo for Japanese tiles and bathroom company INAX....
BP&O Voices
Rich Baird on Design History:
Minolta by Saul Bass, 1980
A look at Saul Bass, Herb Yager & Associates’ 1980 logo for Japanese camera manufacturer Minolta....
BP&O Voices
Rich Baird on Design History:
SCIC by Franco M. Ricci, 1963
A look at designer Franco M. Ricci’s logo, corporate identity design and campaign work for the Italian kitchen maker SCIC, designed in the 1960s and 70s....
Veg NI by Jack Renwick Studio
The economics of regional farming, in the face of global market forces, continues to be unfavourable to local producers; narrowing margins and pushing some out of business. Alongside this, unfair and self-defeating politics continue to chip away at a basic message; locally grown food is a good, not just in a regional economic sense, but in terms of the health...
Norwich Castle by The Click
The competitive landscape for experiences has been significantly catalysed post-pandemic. Perhaps the sensory deprivation of stay-at-home orders created an intense need to make up for lost time, indulge in all manner of out-of-home activities and platform them. Times have changed. Old needs to feel new and fight on equal footing with what appears to be an endless stream of pop-up...
Ortto by Christopher Doyle & Co.
All systems grow. What a fun line. Setting up and positioning Ortto, formerly Autopilot, as the leading marketing automation solution for business. The name is great, a wonderful move forward for the company, and sufficiently taking something technical and inhuman-sounding and giving it a somewhat anthropomorphised quality, easy to remember and providing room for growth into other technologies and services....
Black Star Pastry by Studio Ongarato
A visual identity just as Instagrammable as the ‘the world’s most Instagrammed cake’. Sydney bakery Black Star Pastry has been on the ascendancy, from local pastry maker to global cult status, racking up millions of views, thousands of loyal followers and generating hype around its ‘original cakes woven together with poetic storytelling’. Working with Japanese illustrator Noritake, (known for his...
Next Steps by Studio Dumbar/DEPT
Tired of kinetic type and motion identities? No? Me neither. I remember the early work of DIA, way back, asking whether this was a flash in the pan. Seemed like the Swiss modernists had been well and truly brought back and given a digital energy. To designers, it may feel like a peak, but globally speaking, it’s still an emerging...
Fork & Good by Mother Design
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...
Introducing LogoArchive
Introducing LogoArchive, a research tool from BP&O founder Richard Baird and designer and developer Christian Laufenböck. Discover over 3000 modernist logos, carefully digitised and researched. See 300 of these in their original colour and read short stories behind 100 more. Find inspiration using a multiple search terms and tags. Collate logos into collections for projects, manage these collections for projects...
Eager by Ragged Edge
The visual ‘territories’ of design and the strategic routes of marketing and advertising run in cycles, parallel to consumer culture. Ideas that fall by the wayside one decade are rediscovered, remixed or recycled in another. Challenger brands grow, take on the established and are either acquired, expire or, sometimes, find a sweet spot for growth that allows them to remain true...
Tembo by Perky Bros
When I first caught Perky Bros’ latest project I misread it as ‘Tempo’, the speed at which music is played. Timing is everything, or so it is said. For real estate company Tembo this notion takes the form of patience; the time to grow gently and judiciously. Property development, momentarily paused during the pandemic, seems to have recovered and is again...