Text by Richard Baird
EDIYA is a well-established South Korean coffee brand, with franchised stores and array of drinks and branded products. It has the largest number of stores, exceeding that of Starbucks and any other international brands, opening its 3000th store at the end of 2019. With such a strong foothold in the market, and with the rise of at-home and ready-to-drink variations of large coffee store brands internationally, EDIYA sought to develop this within the national market, recognising that, with the current income levels in Korea, there was space to expand into the home-brewed coffee market.
Through the day-to-day operation of its stores which afford it a real-time understanding of market shifts and changes in consumption and demand, EDIYA has developed deep regional insights. This is paired with a full end-to-end production capability, from raw material sourcing to processing, to roasting to product develop in its own coffee lab. Drawing on this experience EDIYA created BEANIST, a new home brewing brand. And worked with Studio fnt to create branding and packaging. The studio sought to maintain EDIYA’s brand equity, drawing on aspects of the company’s coffee shop store signage, and give this new brand a clear presence within the competitive instant coffee market through a striking intersection of form, colour and communication.
Text by Richard Baird.
“Graphic Design” / グラフィックデザイン was a monthly magazine from Diamond that moved between the flourishing practice of graphic design (commercial art) and more broadly, visual culture (historical and of the present) both nationally in Japan and internationally. The magazine was distinctive in its proportionality (nearly square), and in its mix of papers. These included dyed uncoated and glossy papers, colour and black and white imagery. But also for its “Graphic Design Labatory” section which often played with the intersection of the graphic, print technologies and materials. This magazine is available on the LogoArchive.Shop.
Text by Richard Baird
Both Sides Now was an exhibition of works by Argentinian contemporary artist Leandro Erlich. This took place at the Seoul Museum of Art between December 2019 and March 2020. Erlich’s installations employ mirrors, reflective surfaces, water and other materials to form optical illusions with the intention of transforming familiar, everyday spaces. Studio fnt worked to develop an identity for the exhibition that would establish a continuity of surfaces by drawing on one of the artist’s pieces to convey recurring ideas, proposals and motifs, those found throughout Erlich’s work. This connected supergraphics and programmes with posters, banners, digital displays and an exhibition catalogue.