BP&O’s LogoArchive marked the release of its eighth issue and third collaborative Extra Issue with a special event at Fedrigoni’s imaginative Papers Studio in London, hosting guest speakers BankerWessel, who kindly flew over from Sweden, and introducing Alan Smith of WithPrint. The event saw new and familiar faces, all of whom managed to soldier through the cold and rain to be there.
The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of mid-century form language into the present and then carries it forward into the future. This becomes the foundation of LogoArchive’s third Extra Issue; Past & Present, the eight release in the series and the first for 2020.
In the dialogue between booklet and insert (symbols past and present), two unique cover variations with symbols from 1976 and 2010) and the chronological sequence of BankerWessel’s own design process, this issue intends to be a small bookmark in time and a provocation to think about the iterative and cyclical nature of graphic design.
LogoArchive Zines are available to order from LogoArchive.Shop.
This post is a provocation to think more about sequence, time and space within packaging design. To draw a joy from the often overlooked and banal necessities of packaging, to elevate details such as the mechanism of opening into a spatial and performative moment or the sequencing of information as a mediation of time by the designer to build to a product, to layer it with an intangible value.