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Vessel Floats by Order

Words by Richard Baird

Brand identity designed by Order for flotation and deprivation therapy spa Vessel Floats

In the Brooklyn neighbourhood of Greenpoint sits Vessel Floats, a new flotation and deprivation therapy spa that draws on the continuing interest in concepts such as mindful living and wellness.

Through considered interior design and visual identity, the latter developed by New York-based studio Order, Vessel Floats intends to further develop and bring to modernity an experience that has been around since the 1950s, and create a holistic experience that supports and builds out and around the central experience of flotation.

For those unfamiliar with flotation or deprivation therapy, this involves a weightless experience inside a tank filled with water with a high salt content, absent sound and any external distractions. This can be augmented by soothing lights, sounds and vibrations. People can expect an experience that disentangles them from their busy present, with some experiencing hallucinations within a safe and managed environment.

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LogoArchive Issue 6

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly at a moment of intentional difficulty. This issue, launched in time for Earth Day, celebrates the symbols that draw on nature for their inspiration.

LogoArchive zine are available to buy at LogoArchive Shop.

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LogoArchive Issue 6 (Preview)

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its sixth numbered release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting, particularly in difficult times.

The book is an artefact that is shaped by the conditions of its time. These can be visible— apparent on the surface—and invisible, only revealed in the passage of time. LogoArchive is acutely aware of this temporality. So, alongside the documentation of the symbols of the past, the zine has always sought to introduce an element of the present into its content and materiality. This issue leans further into this, allowing the context of an unprecedented pandemic to impose itself and give new meaning and form to old things.

New financial pressures and the now limited economic means of the editor sees this new issue downsized and its numbers reduced. The content presents a vision of the future, the time in which we will be able to leave our homes and enjoy nature once again. And finally, in the form of participation, by offering donations from the sale of each copy to the efforts to mitigate the effects of the pandemic.

The zine will be available from the LogoArchive Shop next week.