BPO


Studio Showcase: Studio Hi Ho

Selected by Richard Baird.

BP&O Studio Showcase: Studio Hi Ho

Studio Hi Ho is a Melbourne-based branding and communication consultancy co-founded and led by Wesley Waddell and Patrick Scanlan. BP&O has been following and writing about Studio Hi Ho since 2013 . Their work covers a variety of industries, however, it is their work with property developer Milieu that has often found its way on to BP&O. These projects can be characterised as being both creative and strategic, often visually elegant and nuanced.

Studio Hi Ho’s visual communication work often takes on a similar approach to architectural practice; existing, not only as sales materials, but also as enquiries and interrogations of space, structure, materiality and context. This can be seen in the dual brochure formats for both Nth Fitzroy and Whitlam Place. The former is a sophisticated exploration of the relationship between living structure and neighbourhood, nature, the passing of time and architecture, and the latter, an expression of an extended period of contextual reflection followed by a considered material response.

What marks the studio out is its restraint. Ideas exist both on and below the surface of their material outcomes. This is less about immediacy, and more about intellectual engagement, and an invitation to discover further meaning in materials and finishes and the dialogues formed between seemly independent (but ultimately interrelated) documents.

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Daniel Jensen: Current Events by Bedow

Opinion by Richard Baird

Daniel Jensen is a Swedish artist whose work moves between paintings, sculptures and drawings and explores themes such as society and pop-culture, film, literature and nature. His latest book, designed by Bedow, features artworks that are figurative and abstract, unrelated and absent a narrative. With such compelling and intense imagery of colour and dynamic shape, Bedow developed a format that would hold these works with a calm and classic sensititivity, using type and space to frame the work.

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Napier Street by Studio Hi Ho

Opinion by Richard Baird

Campaign identity and brochure design by Studio Hi Ho for Mileu property development Napier in Fitzroy, Melbourne Australia

231 Napier Street is an eleven apartment building, now sold out, created by property developer Milieu, set with the culturally rich part of Fitzroy, Melbourne. It is their first collaboration with architect Edition Office—an innovative practice with a strong conceptual focus—and part of the developer’s ongoing enquiry into and interrogation of the dialogue between architecture and place. This interrogation forms the basis of 213 Napier Street’s brochure, designed by Studio Hi Ho; two books bound together, placed side-by-side delivering a juxtapositional concept of architectural structure and neighbourhood context expressed through the interplay of photography, text, surface and materiality.

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