Triumph & Disaster (T&D) is a male skincare and accessory brand that appropriates the traditional grooming experience associated with the past and fuses it with the high quality, natural and scientifically formulated expectations of today’s market. T&D’s packaging, created by New Zealand based design studio DDMMYY, references and confidently brings the type-heavy, heraldic detail, and traditional structural and material choices of the past into the...
Terence Woodgate is a lighting design and manufacturing business, founded by industrial designer Terence Woodgate in 2014, that looks to “fully optimise the benefits of LED technology”. Charlie Smith Design recently worked with Terence Woodgate to develop a visual identity for the business and modular packaging treatment for its first line of products as well as manuals, fitting instructions and website....
The Primal Kitchen is a UK based health food brand founded by nutritionist Suzie Walker with the intention of making the paleo lifestyle, a modern nutritional plan based on the presumed diet of Paleolithic humans, easier and more accessible. The Primal Kitchen commissioned design studio Midday to create a visual identity for the brand which would extend across the packaging for its cold pressed...
Los Italianos is a traditional Italian food producer and retailer with three locations across Barcelona but with its roots in the Piemonte region of Italy and a significant history that dates back to 1939. Los Italianos recently commissioned Spanish design studio Huaman to develop a new brand identity that would better position them within the gourmet category, introduce an elegance and modernity...
Kyrö is a Finnish distillery, housed in a former dairy in the region of Isokyrö, that will yield a high quality 100% rye whisky in 2017 for national and international markets and currently batch produces a root variety for cocktails. Design studio Werklig was hired by the distillery to create their brand identity, which went on to include a logotype and custom typeface,...
Le Naturel is an all-natural wine created without the use of sulphites by Spanish producer Vintae. Vintae describes itself as an innovative, young and dynamic enterprise, representing the avant-garde and revolutionising different aspects of the wine-growing industry. The wine’s packaging, developed by Moruba, embraces an unusual and distinctive change in communicative priorities, discarding the perceived high qualities of foil and tactile papers, verbose narrative, the...
The raw meat sector within the dog food industry continues to grow and innovate, reflecting owner’s increasing support and understanding that it can provide a fresh, natural and convenient way for their dogs to receive the nutrients they need. Recognising how unpleasant raw meat can be and looking to take advantage of the expanding market, design studio and now product development specialist Robot...
Single Origin is a Sydney-based coffee specialist with a roast works in Botany and a cafe in Surrey Hills. Single Origin approached Maud to create a brand identity solution—which included logo design, stationery and packaging—that would reflect the low-key nature of the brand, the founders’ desire to avoid any notion of commercialism and help them expand into new markets. In a ‘category rife...
Finísima is the latest ale to emerge from the independent Mexican beer brewing category and is described as being for both those unaccustomed with the world of artisanal beer and the connoisseur. The ale’s packaging treatment, created by Mexican design studio Savvy, reflects its artisanal origin “without sacrificing the reach and reception of more commercial brands” by combining familiar craft aesthetics with...
The Coconut Collective is a new Australian brand of organic, flavoured, coconut waters drawn from Sri Lanka’s king rather than green coconut, a first for the market. Soulfresh, the company behind the brand, describe the water from the king coconut as having a ‘cleaner taste profile’, one that should appeal to a broader consumer base. The Coconut Collective’s brand identity and...
uBear is a high-end mobile phone, tablet and laptop accessories business located in Los Angeles, California. Their visual identity, developed by Hype Type Studio and Mash Creative, included a new logo, stationery set, packaging and responsive website. By utilising the bold graphic detail of diagonal stripes, sans-serif type, a bright and diverse colour palette, fine diagrammatic illustration, foils and varnishes and a simple bear...
Capitalising on the increasing demand for healthy protein-rich snacks and sports supplements Kings Biltong, a business established by three former England rugby professionals, have launched a three flavour, cured and sliced, grass-fed British-beef range that offers athletes an “alternative to chalky protein bars and other supplement snacks that miss the mark in terms of both taste and quality perceptions.” Designed...