BPO


LogoArchive ExtraIssue – Letters As Symbols

LogoArchive in print was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising, graphically and materially, within the context of archival.

The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols solely based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue offers readers a sample of Letters As Symbols and tells its story through selected logos and archival documents. Remaining copies can be bought here or here.

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Inn Situ by Studio Mut

Opinion by Richard Baird.

Visual identity, programme and catalogue by Studio Mut for Austrian cultural event Inn Situ

Inn Situ is part of the cultural programme of BTV Bank and series of three events; a exhibition, a concert and panel discussion. This takes place two to three times a year in the Austrian city of Innsbruck. The events are distinctive in their approach, a Russian doll of nested narratives, with each layer responding to the next. Practically speaking, and exemplifying the idea, one event saw an internationally renowned photographer create a project for the Inn Situ gallery. A local musician then composed a concert that responded to the photographs which played twice in the concert hall next to the exhibition. This was then followed by a panel discussion that responded to both the exhibition and the concert.

The format remains consistent, there are always three events, with the panel discussion and concert both seeking to contextualise the themes of the artist and their the exhibition. So far, there have been three Inn Situ events, with a fourth due to take place soon. Each is accompanied by a printed programme and catalogue, plus a city-wide poster campaign designed Studio Mut in Italy. These share a similar material and visual language. For the sake of brevity, this article looks at the materials for Inn Situ 2. The framework of the visual identity and the format of the material outcome are the same, but each also folds in its own response to the themes present in the artwork to provokes the responses.

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LogoArchive ExtraIssue – Letters As Symbols (Preview)

LogoArchive was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising and delighting within the context of archival.

The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue intends to offer readers a sample of Letters As Symbols and tell its story through symbols and archival documents.

Continue reading this article