Urban Climb by Base Design
‘The weaker the brand character, the greater the need for distinctive visuals’. Said someone, at some stage. And of course, the principle works in reverse. It’s an important point: if the core is strong, the exterior can – and often should – be more malleable, softer, less obviously an exercise in ‘branding’. Countries, cities, communities; we all have a sense...
Divine Farmer by Base Design
International creative studio network Base Design is behind the branding for Divine Farmer, a California-based wellness company with an identity centred on New Age-style iconography and a heavy reliance on storytelling. Divine Farmer was founded by Polina Bowler, an acupuncturist and herbalist and owner of LA-based holistic wellness centre East Meets West who came up with the idea for the...
Eadem by Lotta Nieminen
The skincare industry is a varied visual landscape. At one end of the spectrum, brands like Glossier and Soft Services (reviewed July 2022) have found balance in softness and understated minimalism. At the other Dr.Jart+ (reviewed Jan. 2018) and Malin+Goetz bring pharmacy-chic with functional, type-led packaging. And then we have our classic, heritage brands – like Kiehl’s and Elizabeth Arden – which...
LBDO by Universal Favourite
Self-care is nothing new, but our understanding and appreciation of it as a society has grown enormously in the last half century, and especially recently when it became a trending topic during the isolation periods of coronavirus in 2020 and 2021 (70 million hashtags on Instagram, and counting). In the dawn of this enlightened thinking, products in this space have...
Soft Services by Decade
Skin is the human body’s largest organ while skincare is the fastest growing segment of the beauty industry. Yet with all their promises of ‘dewy’, ‘glowing’ and ‘blemish free’, most products on the market, are focused on the face. Direct-to-consumer business Soft Services creates skincare products for specific body skin problems, such as acne, ingrown hairs, stretch marks and fungal...
Tangent GC Organic Soap by Carl Nas Associates
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention. Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for...
Vessel Floats by Order
In the Brooklyn neighbourhood of Greenpoint sits Vessel Floats, a new flotation and deprivation therapy spa that draws on the continuing interest in concepts such as mindful living and wellness. Through considered interior design and visual identity, the latter developed by New York-based studio Order, Vessel Floats intends to further develop and bring to modernity an experience that has been around...
Hair Solutions by Paul Belford Ltd.
Hair Solutions is an enhancer, made from botanical concentrates, that can be added to any brand of shampoo, personalising it to meet 66 different haircare scenarios through a combination of formulations directed at 6 categories (normal, dry, wavy, flaky and colour-treated and fine) and 11 concerns (brittle, dry, oily, thin, wavy or colour-treated, split-ends, frizz, low-shine or volume issues and curl definition)....
360ME, Montgomery+Evelyn by Studio Makgill
360ME is the first range of “life-ready” “Mood Nutrition” from Montgomery+Evelyn a new direct-to-consumer nutritional supplement company. Each of the four products focus on an individual and singular benefit with each capsule providing exactly what the body needs without having to purchase multiple products. M+E intends to bring a new level of quality and clarity of communication to a complicated nutrition market....
TGC x Stenerhag by Carl Nas Associates
Tangent GC began as an organic garment and shoe care company developing products that intended to ensure longevity and entered the organic skincare market in 2016. Designed by Essen International TGC’s graphic identity, by way of a simple typographical expression, established a visual system of informational immediacy through the absence of superfluous stylistic detail and colour. This divided content and drew a...
Senja Cosmetics by Werklig
Senja is a Scandinavian premium cosmetics brand, founded by Senja Parkkinen, with a range of toners, cleansing foams and oils made from active natural ingredients all manufactured in Finland. With a desire to communicate an all-natural and contemporary positioning and capture the fresh air and harsh environmental conditions that produced many of these ingredients, the brand worked with Werklig to develop a...
Skinsmiths by Akin
Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. This is been expanded into a larger and broader range of skin treatments and renamed Skinsmiths. The range is made from the latest generation of ingredients proven to protect and those...