Rimowa by Commission
Posted: September 27, 2018 Filed under: Art and Design, Graphic Design Reviews, Leisure and Tourism | Tags: Bag Design, Black Block Foil, Blind Emboss, Branding & Packaging of 2018, British Design, Designed by Commission Studio, Foil Blocking, Manufacturing Logos, Material Thinking, Minimal Design, Minimalist Brand Identities, Stationery Design, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018 Comments Off on Rimowa by CommissionOpinion by Richard Baird
Rimowa is a Cologne-based manufacturer of luxury luggage. It has a significant history, beginning in 1898 as a travel and leather goods maker known for its innovative approach, and growing to become an international brand with a line of polycarbonate and aluminium products with a distincive ribbed relief.
Commission worked with Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas to create a timeless and stylish graphic identity to help support the company’s future activities and deliver a considered and cohesive brand experience for Rimowa customers. Commission introduce a monogram, new typographic style, colour palette and pattern motif alongside a wordmark designed by Munich-based Bureau Borsche. And through graphic identity, material language and mechanism link a variety of touch points. These include packaging, retail experience and in-luggage items, as well as giftboxes, retail bags, owner manuals, guarantee cards, luggage tags, dust bags and liquids bags.
Rimowa’s new graphic identity was launched at the beginning of 2018. Since then, Commission has continued to work with the company, integrating the graphic identity across its ranges but also in the introduction of posters, stickers and illustration by Japenese illustrator Yu Nagaba. These begin to layer in a playful component, to create an interesting dialogue between tangible craftsmanship and utility and the more intangible and visceral components of travel, family and lifestyle.
DOIY Honom by Folch
Posted: September 12, 2018 Filed under: Fashion, Graphic Design Reviews, Packaging Reviews | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Coloured Paper, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Folch, Designed in Barcelona, Fonts in Use: Maax, Form Language, Material Thinking, Minimal Design, Minimal Package Design, Modern Luxury, Paper Craft, Sans-serif Logotypes, Spanish Design, Structural Package Design, The Very Best Packaging of 2018, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on DOIY Honom by FolchOpinion by Richard Baird.
Honom is a new “male-oriented” range from Barcelona-based DOIY, a product design company creating objects that move between the practical, the ornamental and the more whimsical. Honom veers heavily towards the former with objects that include a wallet, multitool, bottle opener, keyring and bike bell. In their design, materials and build these find a balance between everyday utility and premium positioning. This is expressed by the packaging of the objects, created by Spanish design studio Folch, through a confluence of material and form language, type and technical drawings.
Assembly by Ragged Edge
Posted: August 6, 2018 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Copy Opinion by Seth Rowden, Custom Typefaces & Logotypes, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Designed by Ragged Edge, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, Snerif, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Assembly by Ragged EdgeOpinion by Richard Baird & Seth Rowden
Assembly is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi.
Brand strategy, developed by Ragged Edge, positions Assembly as the antithesis of the stay in and cosy offering of other hotels. “Get Up And Go” delivers this in a concise and impassioned manner. This is supported by emotive and enthusiastic copywriting and a graphic identity of typographical juxtaposition and imagery that focuses on access to an exciting and diverse urban experience rather than an interior indulgence. This connects posters, interior and exterior signage, social media imagery, tote bags, key cards and packaging.
