BPO


360ME, Montgomery+Evelyn by Studio Makgill

Opinion by Richard Baird

Packaging design by Studio Makgill for supplement company Montgomery+Evelyn's new range 360ME

360ME is the first range of “life-ready” “Mood Nutrition” from Montgomery+Evelyn a new nutritional supplement company. Each of the four products focus on an individual and singular benefit with each capsule providing exactly what the body needs without having to purchase multiple products. M+E intends to bring a new level of quality and clarity of communication to a complicated nutrition market.

Working with founder, Evie Montgomery, Studio Makgill developed positioning, brand values, product architecture and packaging design, with their strategy emerging from the clarity in Evie’s approach, a beautiful and simple intersection of clinical science and human experience. This was expressed through visual identity by way of visible grid, bright coloured dots and a neutral sans-serif.

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The Architect’s Bookshop by Garbett

Opinion by Richard Baird

Logo, business cards, bookmarks, signage and tote bags by Australian studio Garbett for The Architect's Bookshop

The Architect’s Bookshop is a new design-focused retailer, located in Sydney’s Surrey Hills, devoted to the books of architecture and interior design, landscaping and urban development. The space was conceptualised as being more than a bookshop but a place to take time out to browse, a chance to engage with the material and form of the books, and as a place for those interested in all things related to the built environment to meet and engage in informal conversation and design discourse.

Australian design studio Garbett worked with The Architect’s Bookshop to develop a visual identity that would capture the spirit of the space, the positioning ‘a place for architecture lovers’ and comfortable with and distinct from a material and graphic sophistication of architectural publishing, channelling the universal, enduring and immediate form language associated with architectural structure and book reading. This project covered, alongside logotype, tote bag, bookmark/business card, bookstands, signage, price stickers, gift cards and art direction.

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WeWork by Gretel

Opinion by Richard Baird

New visual identity designed by Gretel for New York-based co-working business WeWork

Founded in 2010 and headquartered in New York, WeWork began as a workspace provider and has grown to offer a broader infrastructure of community management and support, event programming and virtual network management for small and large businesses, entrepreneurs and freelancers.

With significant and rapid growth WeWork worked with Gretel to align its visual identity with its purpose. “Framework”, a graphic route that functions as a visual metaphor for WeWork itself, replicating its activities and behaviours, is a responsive and dynamic structure that responds to any spatial format in new and interesting ways, on screen and in print, governing and linking, alongside a simple colour palette and imagery, all of WeWork’s communications. These include small and large format posters, signage, magazine and website design.

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