Carlsberg Black Gold by Kontrapunkt, Denmark
Posted: Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Alcohol Packaging, Beer Packaging, Best Packaging Designs, Branding & Packaging of 2017, Creative Packaging, Danish Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Kontrapunkt, Designed in Copenhagen, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Minimal Design, Minimal Package Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Shortlist 2017, Sans-serif Typography, The Best Graphic Design Work of 2017, The Very Best of 2017, The Very Best of BP&O, Typography Comments Off on Carlsberg Black Gold by Kontrapunkt, DenmarkOpinion by Richard Baird
Carlsberg is a Danish beer brand founded in 1847 by J.C. Jacobsen. It is part of the Carlsberg Group portfolio which also includes Tuborg, Kronenbourg and Somersby cider, as well as Carlsberg Export and Carlsberg Black Gold. Carlsberg has a significant heritage. And, like many other beer brands, has largely conveyed this using the visual language and associated legacy of the beer bottle label, which then made it on to cans.
Carlsberg has begun a steady move towards a more current visual expression. This is characterised by a concise communicative intention and a stylistic minimalism. This can be seen, initially, in the packaging design of the Carlsberg can for the German market, created by Copenhagen-based studio Kontrapunkt, and in the redesign of Carlsberg Black Gold, also by Kontrapunkt. Black Gold is a dark pilsner, brewed in the same manner as Carlsberg’s premium variety, only for longer, giving it a richer flavour profile and higher alcohol content. This difference is conveyed immediately using a black and gold print finish.
REF by Kurppa Hosk, Sweden
Posted: Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Grey, Coloured Paper, Cosmetic Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Kurppa Hosk, Designed in Stockholm, Fonts In Use: Atlas, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Stationery Design, Swedish Design, The Best Graphic Design Work of 2017, The Very Best of 2017, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards Comments Off on REF by Kurppa Hosk, SwedenOpinion by Richard Baird
REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging design, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.
Frameline 41 by Mucho, United States
Posted: Filed under: Film, Graphic Design Reviews, Logo Reviews | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Copy Opinion by Seth Rowden, Corporate Identity Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Mucho, Designed in California, Designed in San Francisco, Fonts in Use: Avenir, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Design Trends: Clever Logos, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Package Design, Modernist Brand Identities, Poster Design, Sans-serif Typography, Smile In The Mind, The Very Best of 2017, Ticket Design, Tote Bag Design, Typography Comments Off on Frameline 41 by Mucho, United StatesOpinion by Richard Baird & Seth Rowden
Frameline is an American nonprofit arts organisation and the world’s longest running LGBTQ film festival. Frameline continues its mission, since its founding in 1977, to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its visual identity and campaigns for its 40th and 41st LGBTQ film festivals, delivering a system based around a framing device. This links membership cards, stationery and business cards, as well as campaign specific materials such as individual event invitations, posters and tote bags.
