LES Tigre – not to be confused with seminal electroclash/riot grrrl combo Le Tigre – is a cocktail lounge in Manhattan’s Lower East Side area, which opened at the end of last year and apparently combines ‘sophistication and refinement in drink, sound and ambiance’ with an entrance that boasts ‘an original graffiti-worn door’. So far, so hip, amirite? It all...
Having been a vegan for almost 20 years now, various tropes have come and gone. In the early days, for the health conscious it was pretty much all about brown paper packaged Holland and Barrett goods, and references to the Young Ones cooking lentils. For the not so health conscious (hello!) it was ketchup sandwiches. Gradually the Quorn contingent came...
Donuts are one of life’s simplest pleasures, but they haven’t historically been the healthiest choice. Vegan – sorry ‘plant based’ – donuts are nothing new (Krispy Kreme’s been selling some non-dairy alternatives for a while now, and very nice they are too), but until now, we weren’t aware of donuts that also boast high-protein, low-sugar, gluten-free credentials. That is, until...
There’s no denying the proliferation of all things that the more curmudgeonly crowds might deem ‘woowoo’ over recent years. Crystals, gong baths, singing bowls, silent retreats, tarot et al were once firmly languishing on the fringes of society, and are now de rigeur among the Stoke Newington set and TikTok classes alike. This rise in self-help-led esotericism has run concurrently...
The story of John Casado’s 1978 logo for California fashion brand Esprit....
With trend-forecasting agency WGSN identifying ‘multi-species homes’ as one of the ‘top trends of 2024’, the global market for pet products is project to hit £28.75 billion by 2025 – and this excludes the food category. Even furniture design is increasingly influenced by the penchants of our four-legged friends. Catering to this pet-first design movement, Liberty London, Prada, Louis Vuitton...
It can’t be easy designing the identity for a brand or company that’s hard to define, or which isn’t easily explained by that ‘new product, familiar ideas’ trope – the sorts of things described as ‘Like Tinder, but for cats!’ or ‘CityMapper for life decisions’, or ‘Uber for people who want to try dogging but can’t drive’ (if any investor...
In recent years, we’ve seen artisanal ice cream brands make an obvious departure from the maximalist, saccharine branding that their mainstream counterparts are so known for. In particular, the typeface-heavy, superimposed ice cream tubs of US-based brands have become a benchmark for exactly the kind of branding that more gourmet confectioners are keen to avoid. While Ben & Jerry’s iconic...
As well as being a coastal city in south west Italy (formed in 1923 by none other than Benito Mussolini), Imperia is a pasta machine company that was formed from a ‘little artisan workshop’ in 1932. Imperia soon began to distribute pasta machines around the world; mainly catering to the US’ large Italian community. From its plant in Sant’Ambrogio, Turin,...
There has always been something borderline magical about the fields of beauty, makeup and skincare – a hint of esoteric or mystical knowledge. When it comes to visual storytelling, this association offers plenty of rich inspiration, along with established style signifiers that are easy to follow. Nods to old-school apothecaries abound in the likes of Typology Paris and Le Labo,...
One of the many brilliant things about the world of branding is that to work in it, write about it, or just take an interest in it forces you to learn something about pretty much everything. Maybe that’s how LEGO might actually be a better investment than gold; or that Murray’s Parmigiano Reggiano cheese pairs well with a nice New...
If nostalgia is a powerful force, arguably ‘fauxstalgia’ – that sense of longing and yearning for something that we never actually experienced – is even more so. Fauxstalgia isn’t the same as trend cycles – the baffling realisation that Gen Z is suddenly, unironically, into Nu Metal, for instance – it’s an internal sensation rather than an external observation. It’s...