Opinion by Richard Baird
One Wellington, a partnership between LAS Group and Qualitas, is a new property development located in the Melbourne suburb of St Kilda, not far from eclectic Fitzroy Street. The building’s architecture—designed by KPDO and comprised of 181 apartments across two buildings of 26 and 10 floors—features flowing curves inspired by its bayside location, highly-customisable interior options and unobstructed sky views. One Wellington is described as dramatic architectural expression on the skyline and an entry statement into St Kilda from the north.
Building on the highly-customisable and luxurious interior designs of KPDO, Studio Ongarato developed a visual identity and campaign directed towards a specific mindset and that draws on the multi-faceted sub-cultures of the area rather than a target market profile. This manifests itself, unusually, in a shifting tone throughout printed communications, moving from the sophisticated to the youthful, and from serious to humorous using photography, type, illustration and photography. Through this approach, Studio Ongarato’s campaign invites prospective residents to live ‘A life less ordinary’.
The One Wellington campaign identity is made up of a hardcover book, softcover booklets, posters, postcards and multi-format cards. Each unveils authentic stories from unexpected perspectives using a variety of creative techniques.
Opinion by Richard Baird
Lagotto is a new all-day café, wine bar and food store situated inside Nth Fitzroy, a residential property development project from Milieu located at the heart of Melbourne’s, inner north. Named after the truffle-hunting Italian dog breed, the café offers a relaxed European surrounding in which to enjoy an Italian menu with a “joyful vibrancy that avoids kitschiness or pastiche”. Studio Hi Ho, also responsible for the visual identity of the Nth Fitzroy development, was commissioned to put forward a proposal for Lagotto that would resonate with the distinctive interior design scheme, the local community’s tastes and Mediterranean migrant history. This was achieved through type pairing, materiality and playful illustration by Ted Parker.
The Best Awards is an annual celebration of interactive, graphic, product and spacial design work from New Zealand and Australia, run by The Designer’s Institute. This year’s event took place on Friday the 4th October at Auckland’s Spark Arena where winning studios where awarded a Gold Pin for best in category, a Supreme Pin for best in discipline or a Purple Pin for those considered to have raised the bar of design.
Other awards include The John Britten Black Pin, which will be given to an individual for their leadership, vision and achievements nationally and internationally, and The Designer’s Institute of New Zealand Black Pin for Outstanding Achievement. This will be awarded to a member who has made a lasting and valuable contribution to the design profession and design culture in New Zealand. The judges for each catagory can be seen here.
To coincide with the publication of the winners BP&O looks back at those projects reviewed on the site and picking up awards in October.