BPO


Self, Made by Collins

Opinion by Richard Baird.

Campaign designed by Collins for Exploratorium's summer 2019 exhibition Self, Made

Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. Its summer 2019 exhibition, Self, Made, continues in the spirit of exploration but turns this inward, tackling the theme of human identity. It did this through a host of outside collaborators to curate exhibits, artefacts, and artworks with the intention to “shift visitors’ inherent views of themselves.” As part of a continued partnership with the Exploratorium, brand experience design company Collins created a launch campaign for the exhibition. This campaign is characterised by its broad use of colour, texture and imagery to construct a series of portraits, a graphic gesture that seeks to express the complex confluence of unseen forces that combine to create the self. These portraits run across and connect posters, transport livery, banners and super-graphics across the exhibition space and on to the streets of San Francisco. This was part of a three-month in-person and online campaign, which was then also integrated into wayfinding, merchandising and giveaways.

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Albert Oehlen Book by Zak Group

Opinion by Richard Baird.

Albert Oehlen Book designed by Zak Group

Albert Oehlen is a German contemporary artist. Working with canvas, he brings together a bricolage of figurative, collaged, abstract and computer-generated elements, with a particular focus on process and self-imposed parameters such as limited colour palettes. His work, as described by the Serpentine Galleries, currently running a Oehlen solo exhibition till February 2020, engages with the history of painting through Expressionist brushwork, Surrealist gestures and deliberate amateurism, and pushes the essential components of colour, gesture, motion and time in fresh new directions. This spirit of bold gestures, layers and new approaches is captured within a slender, unbound artist book designed by London-based Zak Group. This functions as an extension of the exhibition.

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LogoArchive ExtraIssue – Letters As Symbols

LogoArchive in print was conceived, designed and sent to print in a day. It was inspired by a panel discussion at Somerset House as part of the exhibition Print! Now on to its seventh release, LogoArchive continues to reconfigure itself with each new issue with the intention of surprising, graphically and materially, within the context of archival.

The distinctive smaller format offers ample license to experiment and collaborate with other like-minded resources. Christophe De Pelsemaker’s Logo Books, an online archive of pages from out-of-print publications dedicated to trademarks, is one such resource. Christophe’s own book, Letters As Symbols, a collaborative endeavour with renowned Belgian designer Paul Ibou, sought to bring to life and uniquely document symbols solely based on the letters of the alphabet. It has an compelling story and an interesting journey to publication which began in 1991. This LogoArchive ExtraIssue offers readers a sample of Letters As Symbols and tells its story through selected logos and archival documents. This issue can be purchased from the LogoArchive store here or using the buttons below.

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