Opinion by Richard Baird
Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m2 with the capacity to build four levels and include a roof living space totalling 300m2 of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.
Absent architecture, positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and simple graphic gesture that runs across website and brochure design. The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners.
Selected by Richard Baird.
November’s highlights included Studio Brave’s graphic identity for property development Everlea, Zak Groups book for artist Fredrik Værslev as part of the exhibition As I Imagine Him and Here Design’s packaging for Teatulia. There were, however, five projects that stood out and have made it into BP&O’s Best Of Series. Between them, these typically balance a strong singular concept or an appropriate confluence of ideas with a compelling visual character and clear communicative intention that appropriately play with form, colour, type and layout, as well as material, texture, image and print finish.
BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points. Many of the projects share a concise aesthetic expression, yet there is nuance and strategic weight to these, so do click through and read more about each of these.
Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. This included a collection of projects that feature spot colours and a studio showcase on Commission.
Opinion by Richard Baird.
Fredrik Værslev as I Imagine Him is an exhibition of work by Norwegian contemporary artist Fredrik Værslev produced over the last decade. The exhibition runs from September 2018 to January 2019 at Astrup Fearnley Museet in Oslo. Through a focus on process, modes of abstraction and representation, motions between the painterly and the architectural and in the use of untraditional tools such as trolley wheels and defective cans of spray paint, Værslev explores different ways in which paintings can be perceived.
Zak Group, as part of their continuing collaboration with Astrup Fearnley Museet, worked with Fredrik Værslev on the exhibition’s campaign and accompanying catalogue. Drawing on the modernist references of some of the artworks, and the unusual techniques of painting Zak Group developed a visual identity that explores creative agency and creative imposition on the rational. This can be seen in the use of type and graphic gesture, colour and texture and the implication of layers. Alongside reproductions of the artist’s works the catalogue also contains texts by Peter J. Amdam, Therese Möllenhoff and Dieter Roelstraete amongst others. The catalogue comes in two editions, English and Norwegian, differentiated by colour across their covers.