BPO


Fashion Central Saint Martins by Praline

Opinion by Richard Baird

Book designed by Praline exploring the history and impact of the fashion courses at Central Saint Martins

Fashion Central Saint Martins documents and celebrates what has become one of the most influential fashion courses in the world. It is a collaboration between publisher Thames & Hudson and Central Saint Martins, and co-authored by Programme Director of Fashion Hywel Davies and Cally Blackman, lecturer in Fashion History and Theory.

The Central Saint Martins Fashion Course has a legacy of rebelliousness, pushing back against establish design conventions and subverting expectations. The course encourages self-expression, boldness and creative curiosity. Design studio Praline, who were commissioned to design the book, sought to embody this spirit within the space of the page and throughout the materiality of the bound book.

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Hair Solutions by Paul Belford Ltd.

Opinion by Richard Baird

Logo, branding, packaging and campaign by Paul Belford Ltd. for Hair Solutions, a personalised shampoo enhancer

Hair Solutions is an enhancer, made from botanical concentrates, that can be added to any brand of shampoo, personalising it to meet 66 different haircare scenarios through a combination of formulations directed at 6 categories (normal, dry, wavy, flaky and colour-treated and fine) and 11 concerns (brittle, dry, oily, thin, wavy or colour-treated, split-ends, frizz, low-shine or volume issues and curl definition). To help users identify the perfect product, the line will be supported by an online hair-quiz, and a brand identity designed by Paul Belford Ltd. This included logo, packaging design and initial launch campaign.

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BP&O Collections — Theatre

Selected by Richard Baird.

The Very Best in Branding for Theatre's

A continually updated collection of some of the best graphic identity design work created for theatres, reviewed and published on BP&O. This post features work by Pentagram, Studio fnt and Spy, and includes projects that cover programmes and posters, but also those that included supergraphics and wayfinding.

These share a strong visual impact and a graphic immediacy in the contrast of colour, type and form. Some are codified while others shift, capturing the unique creative direction of each season. For the most part, these are rooted in a compelling concept such as Paula Scher’s ongogoing work for Atlantic Theater and Public Theater. Be sure to click the images to read more about the project, the intentions of each design, and how these work alongside other assets.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.

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