JKR’s Tropical Smoothie Cafe rebrand is deliciously on the nose, and all the better for it

“If it ain’t broke, don’t fix it” is a phrase bandied about a fair bit across all facets of existence, but in some cases, that sentiment really does make sense. Such is the case with the iconography of ‘tropical’: it’s bright, it’s bold; it’s perennially close to the edge of a big body of water (warm ocean, sparkly surfaced pool);...

Ragged Edge creates refreshingly wholesome identity for AI notepad Granola

Granola is a brand that’s certainly made itself known in recent months – at least to those using various lines on the London Underground. Indeed, there was a time when you could barely move for its ads; its assertions that Granola was ‘not for breakfast’. Those ads certainly caught my eye, then – especially in a sea of similar things...

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Folkland by Gander, 2026

‘Clean food is dirty work’ state potato obsessives Folkland on their homepage. It’s a line that neatly captures the honesty of the product and the spirit of the brand: good food begins on the ground, in the fields, in the dirt. This earthy, hands-on quality runs throughout Folkland’s visual identity, designed by Gander. At its centre is a wonderfully simple...

BP&O Voices

Packaging: Some Names Just Sound Thick

Packaging expert Lisa Cain reviews Willow & Blake’s visual identity and packaging design for postpartum hair loss brand Bouf....

Pentagram New York’s surprisingly joyful brand identity for Mozilla editorial platform Nothing Personal

If you’ve heard of Mozilla, it’s probably thanks to Firefox, the search engine perhaps most famous for its dedication to the more utopian ideals of the internet – things like remaining an independent company, making its software open source; and its promises to block trackers, offer a built-in VPN, put its users in control of AI, and never sell their...

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Outlier Space by Studio South, 2026

It’s insane that we now have so many new commercial space companies beyond the national and state-backed institutions. In some ways, designers have been dabbling in this ‘space’ creatively for science fiction, but now it’s IRL. We have New Orbit, Vast and Katalyst to name a few. I’d love to say that there’s some new emerging aesthetics around this, and...

Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous

“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even attempt to figure out how to say it, and I’d wager that there aren’t too many people who can tell you what on earth it is, beyond “some sort of chemical, probably?” One thing that is memorable, however, is the brand identity for Bastét – a new oral...

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The Heist by Young Jerks, 2026

The Heist is an animation and live action studio helmed by people fully into the craft. At a critical time for all things design and motion, that dedication is invaluable and a delineating factor in the face of AI. Just as we’re seeing a resurgence of ‘made marks’ and ‘intentional rudimentary’ (think Jolene and the likes) Young Jerks crafted an...

BP&O Voices

Packaging: Design That Stirs

Packaging expert Lisa Cain reviews A Friend Of Mine’s work for The Cocktail Cabinet’s recipe card packs for home bars and cocktail lovers....

Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully

Arguably, we’re approaching a time that could be seen to be ‘post-woo-woo’ – as in, those things that have long been dismissed as daft; the preserve of silly women and charlatans and people whose lives revolve around cats and an unmistakable whiff of Nag Champa – are becoming increasingly acceptable. With the concept of ‘wellness’ now well and truly established...

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Vegan Society by TBC, 2026

I hate this. I also disliked the one that came before it too, although the story behind the change is interesting. From September 2026, new EU regulations will restrict third-party certifiers from using imagery that features botanicals, animals or colours such as green, in an effort to protect consumers from greenwashing. Having been raised by a vegan mother, the sunflower...

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Ytri by Bielke&Yang, 2026

I love this logo so much. What struck me first was the tension between the regular and irregular: the formal, geometric arrangement of three triangles and the finer detail of their ragged edges. Conceptually, it feels incredibly thoughtful and visually well-balanced, expressing the relationship between the hotel, its architecture and the rugged mountains that surround it. Notions of inner balance...