Graza by Gander
Using olive oil has never been so squ-easy. That’s how Andrew Benin, founder of Graza, would like us to feel. As Kelsey McClellan reports for the Wall Street Journal, Benin knew the last thing the world needed was another snobby olive oil and the key goal was finding ‘the sweet spot between flavor and affordability’. This product does feel different...
Whale Tales by Interbrand
Every year an impressive 40,000 humpback whales travel along the Sydney coastline. This annual migration pattern is one of the many awe-inspiring natural spectacles that make the city so unique. It is fitting then, that the New Sydney Waterfront Company chose to revitalise Sydney’s Western Harbour Precinct with an installation of thirty whale tail sculptures, telling thirty individual stories, or...
Nordoff & Robbins by Pentagram
For decades, Pentagram has been one of the most famous and renowned design consultancies in the world; but when it comes to the charity sphere, music therapy organisation Nordoff & Robbins is far less starry – it’s not, say an Oxfam, or an RSPCA, or Médecins Sans Frontières. Arguably that’s all the more reason for it to bring in the...
Time by For The People
‘The story of the internet is the story of life’. Understood in this way, rebranding Malaysia’s challenger internet service provider Time presented the appropriately existentially titled For the People with a daunting task. As legislation in Malaysia shifted, requiring companies like Time to share their infrastructure with other ISPs, competition has grown. As such, Time needed to evolve its brand. What is...
Ortto by Christopher Doyle & Co.
All systems grow. What a fun line. Setting up and positioning Ortto, formerly Autopilot, as the leading marketing automation solution for business. The name is great, a wonderful move forward for the company, and sufficiently taking something technical and inhuman-sounding and giving it a somewhat anthropomorphised quality, easy to remember and providing room for growth into other technologies and services....
TWELV. by Seachange
Maybe the recent explosion in astrology is thanks to a more secular society; or a post-Covid sense of generalised uncertainty that’s left us grasping for answers. Perhaps it’s the rise of Instagram/TikTok influencers; or maybe it’s just because its foundations lie in astronomical reality that’s been harnessed by civilisations stretching back tens of thousands of years. Whatever it is, where...
Black Star Pastry by Studio Ongarato
A visual identity just as Instagrammable as the ‘the world’s most Instagrammed cake’. Sydney bakery Black Star Pastry has been on the ascendancy, from local pastry maker to global cult status, racking up millions of views, thousands of loyal followers and generating hype around its ‘original cakes woven together with poetic storytelling’. Working with Japanese illustrator Noritake, (known for his...
LCBA by Studio Bergini
Not a new project, but a lovely one nonetheless; it seems there couldn’t have been a more perfect fit for London Centre for Book Arts than Studio Bergini when it was looking for a design team to task with creating its new visual identity. Formed by two Central Saint Martins grads – Norwegian Kristian Hjorth Berge and Italian Francesco Corsini (hence...
BP&O Voices
Mark Paton on Sustainability:
B Corps Go Beyond
A guest article from Mark Paton on achieving B Corp status for Here Design. BP&O Voices presents the opinions of industry experts on a wide range of topics....
.Oddity Fragrance by .Oddity Studio
In July 2019 New York-based Stefan Sagmeister and Jessica Walsh announced that they would be splitting their shared practice after nearly a decade of innovative and boundary-pushing work together. In the amicable separation, &Walsh took over the commercial projects while Sagmeister announced he would exclusively be working on ‘self-generated design’ under Sagmeister Inc. Having made his millions, Sagmeister’s days are...
Tugg by Kurppa Hosk
The hamburger is an American icon. It conjures associations with all-American diners and drive-thrus, backyard cookouts and family gatherings; American values, such as entrepreneurship, as well as less positive attributes of Western countries, like obesity. The burger’s visual identity is inseparable from its history and has been solidified time and time again as the big fast food franchises conquered the...
Mode by Gretel
How to make a data business approachable yet hold gravitas? Can it be engaging yet authoritative, sage yet cool? These are the implicit tensions NY-based Gretel has grappled with in its branding of Mode, a data intelligence and technology business seeking to widen its appeal. Gretel has established a brand identity which is triumphant and clean. It balances the contradictions that so...