BPO


Supertrash by Seachange

Opinion by Richard Baird

New Brand Identity for Supertrash designed by Seachange

Supertrash is a family-run New Zealand-based refuse collection service that helps to divert waste from landfill by employing circular solutions; these are typically recycling, reusing or repurposing. Although small they have big ambitions and are innovative and disruptive in their approach and ideology. Since 2012 Supertrash has diverted almost 6m kg of waste away from landfill. It is a challenge posed to and question asked of the incentives corporate firms have to build revenue streams largely around burying rubbish.

Built around the strategic positioning statement (and visible strapline) “Turning trash around” design studio Seachange developed a visual identity around the youthful, innovative and energetic disruption of what they describe as a tired and disingenuous industry. This is achieved through a striking palette of white, fluorescent pink and black, the tall condensed letters of Commercial Type’s Druk, an explosive graphic device and spherical spinning logo. These are applied across and link tote bags, lorry livery, business cards, mailers and website.

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New Victory Theatre by Pentagram

Opinion by Richard Baird

Brand identity for New Victory Theatre by Pentagram

The New Victory Theatre, located on New York’s 42nd Street, is described as the city’s first and only not for profit performing arts venue for kids and families. It has a programme that covers a multitude of artistic disciplines and draws on traditions from a variety of cultures. Alongside performances and family workshops the theatre also seeks to offer performing arts education and engagement, new work development and furthers paid youth employment and training.

Pentagram partner Paula Scher and team worked to develop a visual identity for the theatre and collaborated with architecture firm H3 to conceive and implement a lobby space that would better engage with theatre visitors. A ribbon motif becomes the foundation of a bright and celebratory visual language. This is expanded upon spatially and materially across signage and a 51-foot-long centrepiece mural made of felt.

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LogoArchive Issue 4 by BP&O

LogoArchive Issue 4 edited and designed by Richard Baird, published by BP&O

The first issue of LogoArchive was conceived, designed and sent to the printers within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Following a successful launches of the first, second, third and Extra Issue, LogoArchive returns with its fourth release. This is dedicated to the symbols of architecture and features a cover symbol by Tomoko Miho for Omniplan. Read more about her here.

Issue 4 is available from Counter-print (UK), MagCulture (UK), MagmaBooks (UK), Standards Manual (USA), Lorem not Ipsum (Switzerland), Athenaeum Nieuwscentrum (Netherlands), Draw Down Books (USA) and Import News (USA)

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