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Tree Aid by For People, 2026
By planting trees at scale and working hand in hand with people across the continent of Africa, Tree Aid seeks to create sustainable ways for communities to grow food, earn incomes and restore ecosystems. With the intention of better enabling the charity to communicate its mission across all touchpoints For The People worked on developing a new strategy, brand narrative...
Feel the heat
Most branding has to give some suggestion of what said brand is, or does, or stands for – it’s usually not ideal if they bear little to no resemblance or representation of their category, audience or ideals. The exceptions are usually things like record covers, or other inherently creative entities like musical instruments, editorial projects; occasionally booze brands, like the...
BP&O Voices
Packaging:
Flour, But Make It Sexy. And Big
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Diggin’ it
Just when you thought we were approaching a post-pet-parent era, a brand comes along and proves very much otherwise. Thankfully, though, while pet parenting seems to be alive and well; fingers crossed we’ve left behind the whole rather icky “fur baby” days of things like dog bandanas that read, “My Mom is Sooooo Obsessed with Me”; or dog nail varnish;...
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Kombi by Polygraphe, 2025
A logo can become a confusing mess when too much is expected of it. Fundamentally, it just needs to be distinct, own-able and simple enough to function across all relevant contexts. How that’s arrived at? That’s up to the designer. By all means, throw everything at the process to meet these requirements but it’s often a process of reduction and...
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LangChain by Play SF, 2026
LangChain builds the open source frameworks that top engineers at startups rely on to develop AI agents faster and ship with greater reliability. Play SF were tasked with reinventing LangChain’s brand identity as well as developing a strategic foundation to codify their brand architecture, uniting the parent and numerous sub brands under a cohesive design system. This new identity would...
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New Orbit by Manual, 2025
New Orbit develops satellite technology that operate in ultra-low Earth orbit and seeks to unlock transformative opportunities for industries on Earth. To achieve this, New Orbit needed more than a technical story, and a brand that could inspire belief in an emerging frontier. The visual identity draws from the same core principle that powers New Orbit’s technology: ion propulsion. The...
Equipped for Life
The protein market has absolutely boomed in recent years – a trend that doesn’t look as though it’s going away any time soon: a 2025 survey from the US-based International Food Information Council (IFIC) revealed that the most common diet that Americans followed in the past year was “high protein”, and that consumers use “good source of protein” as the...
BP&O Voices
Packaging:
Roll with it
A guest article written by packaging expert Lisa Cain. BP&O Voices presents the opinions of industry experts on a wide range of topics....
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Monarch MD by RoAndCo, 2026
RoAndCo partnered with Monarch MD to create a name and brand identity that would position the physicians as the sovereign guide women deserve – bringing clarity, time, and evidence-backed care to menopause and beyond. To support this, a secondary mark was devised. This merges an ‘M’ and a crown with the intention of signalling the beginning of a new golden...
Drizzle and Drama
I’ve never really thought about wedding venues needing a brand; but then again I’ve never really thought much about wedding venues at all – and neither is Chateau Engalin much like most other nuptials-centric sites. Recently bestowed with new brand design courtesy of Pentagram London partner Samar Maakaroun and her team, Chateau Engalin is based in the heart of the...
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IVO AI by Motto, 2026
Ivo was founded on the belief that AI should give lawyers superpowers, not replace them. As the company moved upmarket and into larger funding conversations, it was ready to reflect its enterprise momentum. With a desire to express precision guided by human judgment, design studio Motto brought art and beauty into the visual identity, employing illustration to reflect aspects of...