Selected by Richard Baird.
September’s highlights included Folch’s packaging for DOIY’s new range Honom, OK-RM’s work on Mies in London and Foreign Policy’s new magazine Critical Mass. There were, however, five projects that stood out and have made it into BP&O’s Best Of Series. Between them these typically balance a strong singular concept or an appropriate confluence of ideas with a compelling visual character and clear communicative intention that appropriately play with form, colour, type and layout, as well as material, texture, image and print finish.
BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points. Many of the projects share a concise aesthetic expression, yet there is nuance and strategic weight to these, so do click through and read more about each of these.
Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. This included a collection of projects that feature fluorescent inks or papers.
Opinion by Richard Baird
Rimowa is a Cologne-based manufacturer of luxury luggage. It has a significant history, beginning in 1898 as a travel and leather goods maker known for its innovative approach, and growing to become an international brand with a line of polycarbonate and aluminium products with a distincive ribbed relief.
Commission worked with Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas to create a timeless and stylish graphic identity to help support the company’s future activities and deliver a considered and cohesive brand experience for Rimowa customers. Commission introduce a monogram, new typographic style, colour palette and pattern motif alongside a wordmark designed by Munich-based Bureau Borsche. And through graphic identity, material language and mechanism link a variety of touch points. These include packaging, retail experience and in-luggage items, as well as giftboxes, retail bags, owner manuals, guarantee cards, luggage tags, dust bags and liquids bags.
Rimowa’s new graphic identity was launched at the beginning of 2018. Since then, Commission has continued to work with the company, integrating the graphic identity across its ranges but also in the introduction of posters, stickers and illustration by Japenese illustrator Yu Nagaba. These begin to layer in a playful component, to create an interesting dialogue between tangible craftsmanship and utility and the more intangible and visceral components of travel, family and lifestyle.