Assembly by Ragged Edge
Posted: August 6, 2018 Filed under: Leisure and Tourism, Logo Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Copy Opinion by Seth Rowden, Custom Typefaces & Logotypes, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Designed by Ragged Edge, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, Snerif, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Play, Typography, Wordmark Design Comments Off on Assembly by Ragged EdgeOpinion by Richard Baird & Seth Rowden
Assembly is a new hotel from Criterion Capital located on London’s Charing Cross Road. It throws out expensive amenities to instead focus on delivering fun yet sophisticated rooms in a central location. These rooms are aimed at experience-hungry young travellers and competitively priced with interiors inspired by London fashion icons and furnished with best in class beds, showers, sound-proofing and wi-fi.
Brand strategy, developed by Ragged Edge, positions Assembly as the antithesis of the stay in and cosy offering of other hotels. “Get Up And Go” delivers this in a concise and impassioned manner. This is supported by emotive and enthusiastic copywriting and a graphic identity of typographical juxtaposition and imagery that focuses on access to an exciting and diverse urban experience rather than an interior indulgence. This connects posters, interior and exterior signage, social media imagery, tote bags, key cards and packaging.
New Chapter by Paul Belford Ltd
Posted: August 3, 2018 Filed under: Fitness, Health and Beauty, Logo Reviews | Tags: Bookmark Design, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Form Language, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Minimal Design, Minimal Logos, Minimalist Brand Identities, Sans-serif Typography, The Best Logo Designs of 2018 Comments Off on New Chapter by Paul Belford LtdOpinion by Richard Baird.
New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter’s clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.
The Best of BP&O — July 2018
Posted: July 31, 2018 Filed under: The Best of BP&O Comments Off on The Best of BP&O — July 2018Selected by Richard Baird.
July’s highlights included Paul Belford Ltd’s work for Osofor and Anagrama’s packaging for El Pintor. There were, however, five projects that stood out and have made it into BP&O’s Best Of Series. Between them these typically balance a strong singular concept or an appropriate confluence of ideas with a compelling visual character and clear communicative intention that appropriately play with form, colour, type and layout, as well as material, texture, image and print finish.
BP&O, in this end of month review, tries to recognise both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points. Many of the projects share a concise aesthetic expression, yet there is nuance and strategic weight to these, so do click through and read more about each of these.
Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. This included Form Language and Type Play.
