Pentagram’s designs for male health brand Rugiet are unabashedly phallic, but they work
One of the more hilariously on the, er, nose identities I’ve seen in recent times here in the form of Pentagram New York’s work for Rugiet, a men’s health brand offering personalised, clinically-backed treatments sold exclusively online. Formerly better known as Rugiet Health, Rugiet was founded in Austin, Texas, in 2020 as a telehealth company. Back then, the company was...
JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity
JKR is perhaps – in recent-ish years at least – best known for its work with Burger King, undoubtedly one of the most oft-cited rebrands of the last decade in design circles. Then it did KFC; before that, the RSPCA, alongside a raft of other household name entities which aren’t acronyms – Uber, Boddingtons, Yahoo, Billington’s sugar. In short, hugely...
BP&O Voices
Packaging:
The Art of Subtle Persuasion
Packaging expert Lisa Cain shares her opinion on LG2’s branding and packaging for Health Hut....
Studio Blackburn’s branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth
As a vegan of two decades, and a squeamish one at that, the thought alone of a “whole-carcass butcher business” makes me feel rather queasy – so it’s a testament to Studio Blackburn’s incredible skill that despite my personal nonsense, I absolutely adore this branding project. And I love it not in spite of things like the utterly unflinching, raw-flesh-laden...
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Boligkontoret Danmark by RE-Public, 2026
Boligkontoret Danmark is one of Denmark’s largest non-profit and member-owned housing administrators. Supporting local housing associations and communities with administrative, financial and technical services, they help create well-functioning homes and thriving neighbourhoods across more than 35,000 homes throughout the country, including senior and care housing. Central to the identity is a new logo. This references the Danish national flag but...
BP&O Voices
Packaging:
The Extraction Economy
Packaging expert Lisa Cain shares her opinion on tube keys and skincare products....
Exemplary brand collabs don’t compromise: the joyful designs for Midnight Hotdog ‘dog fur mist’ by SMLXL
Back in February, we covered a project that was so delightful I still think of it often (not least thanks to its utterly ridiculous, ingenuously earwormish jingle): HotDog, with its branding by SMLXL. There was, and is, so much to love about this identity: there’s the logo formed of two dogs, one sniffing the other’s bum, reduced to its most...
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Bio by Si Maclennan Studio, 2022
Bio Protocol is a decentralised network accelerating biotech innovation through blockchain infrastructure, AI and community-driven funding. It seeks to codify, coordinate and accelerate scientific discovery. Bio’s new logo, designed by Si Maclennan Studio, expresses these ideas through the suggestion of an organic form but one that is ordered in its geometry and symmetry. The studio go a bit further, describing...
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Benifex by For Different, 2026
Benifex helps organisations deliver benefits, rewards and recognition to people across the world. These benefits aren’t just software, admin or workplace perks (but also, they are) they “show up when life happens, in moments of change, pressure, joy, loss, health, family, money, wellbeing and care”. As a self-employed-then-one-and-two-person business owner, perks aren’t something I’ve had a lot of 😅 so...
If you’ve visited an off-licence, you’ve heard of Lebara – now thanks to Verve, the brand finally makes sense
Lebara. Le-ba-ra. It’s a word that’s become so familiar to many of us, sonically at least, as to have become almost part of the wallpaper. But semantically, conceptually, literally – do many of us really know what it is? If you’re anything like me or the very small sample of around five to six people who just happened to be...
BP&O Voices
Packaging:
Wild Herbs, Wilder Ambitions
Packaging expert Lisa Cain shares her opinion on Herman-Scheer‘s branding and packaging for herbal tea brand Stash....
How & How takes a smart, bright collage-based approach to overhauling Bristol Dockyards
For those outside of Bristol, it’s all too easy to assume that the city is merely a place where Triphop and Dubstep were born; a Mecca for trustafarian types on a perennial ‘gap yahhh’ wearing those trousers that make people look as if they’ve had some sort of toilet issue; a place where the streets are paved with ketamine and...