BP&O Voices
Paul Belford on Ads:
Volvo 740 ad
A guest article from Paul Belford on AMV’s advert for the Volvo 740 (1983). BP&O Voices presents the opinions of industry experts on a wide range of topics....
BP&O Voices
Seth Rowden on Brand Language:
Mami Wata – Catching a break with West African folklore
A guest article from Seth Rowden on Mami Wata’s brand language. BP&O Voices presents the opinions of industry experts on a wide range of topics....
Panettoni Pavolucci by Requena
Panettone has origins as far back as ancient Rome, but its connection to Christmas was first established in the eighteenth century. This sweet bread – originally from Milan – has earned its place across the globe as a staple of the festive season. However, earlier this summer, Barcelona-based twins Chiara and Francesca Pavolucci opened a bakery to bring panettone to...
Everybird by Marx Design
Few products have successfully integrated ethical, sustainable and environmental concerns with a product than coffee. It’s hard to imagine a time when the conditions of cultivation (both human and environmental) were not equal to flavour and – if we’re getting technical – whether the roast is blended or single origin. With its smaller volumes, the speciality coffee market has challenged...
Plenty by &Walsh
Agricultural practices are constantly changing to provide greater crop yields. In an effort to achieve this goal, modern farming has created a host of ecological side effects. Most notably, overconsumption of water and a reliance on chemical fertilisers, GMOs and pesticides. Plenty is an indoor vertical farm providing green produce to the masses through sustainable practices, using less space and...
BP&O Voices
Paul Belford on Ads:
VW Corrado press & poster
A guest article from Paul Belford on BMP DDB’s press and poster for the VW Corrado (1990). BP&O Voices presents the opinions of industry experts on a wide range of topics....
Pursue Hard Seltzer by OlssønBarbieri
New products, new markets and new consumer groups generate new aesthetics – or, at least, you would hope so. Too often, style migrates from one category to another, or the identity of a sub-culture (visually speaking), is exploited in a commercial context. This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context....
Soft Services by Decade
Skin is the human body’s largest organ while skincare is the fastest growing segment of the beauty industry. Yet with all their promises of ‘dewy’, ‘glowing’ and ‘blemish free’, most products on the market, are focused on the face. Direct-to-consumer business Soft Services creates skincare products for specific body skin problems, such as acne, ingrown hairs, stretch marks and fungal...
Mama Mexa by Seachange
Tacos are a Mexican staple, consisting of a small hand-sized corn or wheat-based tortilla topped with a range of fillings. They make for perfect on-the-go food, packed full of flavour. This combination of convenience (quick to make or eat) and tastiness has seen the traditional dish rise in popularity as an ideal product to package and sell in many markets....
BP&O Voices
Paul Belford on Ads:
V&A print campaign
A guest article from Paul Belford on Saatchi & Saatchi’s print campaign for the V&A (1988). BP&O Voices presents the opinions of industry experts on a wide range of topics....
Ghia Non-Alcoholic Aperitif by Perron-Roettinger
In case you’ve missed it, low and no-alcohol drinks are a thing. With over 20% of adults in the UK claiming to be teetotal, abstinence is cool: Brewdog is now Punk AF (that’s ‘alcohol free’), Thomson & Scott’s Noughty is (fairly) nice, and Seedlip is sexy. This sobriety revolution is driven, in part, by the mindfully sceptical Gen Z, turned...
Sitko Pizza Co. by Werklig
Pizza making is a lot like brand identity design. It has many potential configurations: it can be generic or wildly individual, but fundamentally, it’s systematic, a framework of organised elements. It is a base that holds a variety of communicative assets and techniques (the toppings, if you will). Appeal is determined by how well this is orchestrated, and how well...