Logo

Kinisla by RichardsDee, 2026

Look, as well as running BP&O I also manage LogoArchive, so I’ve seen a lot of logos, and quite a few that have depicted natural phenomena; the sun, the sea and mountains. These are enduring motifs for travel, leisure, agriculture and, of course, whatever nature-ruining corporation that wants to position itself as seemingly ‘green’. Anyway, the point is, that they’re...

Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely

This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK high-street also-ran Past Times – at others, it’s all Trewley Precious lash brand partnership, all hearts and dusky pink and half-arsed girly girly...

BP&O Voices

Packaging: Can Europe Become a Brand?

Packaging expert Lisa Cain shares her opinion on the idea of a ‘Made in Europe’ designation for products produced in Europe....

Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage

Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle...

BP&O Voices

Packaging: Design Scoop

Packaging expert Lisa Cain shares her opinion on Bravo’s branding for gelato brand Sweet Cheeks....

Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin,...

Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhibitions, publications and art fairs, representing artists and estates  spanning different periods and movements in Brazilian art – including Lygia Clark,...

BP&O Voices

Packaging: Packaging the Essence of Heritage

Packaging expert Lisa Cain shares her opinion on Pentagram’s packaging for Liberty fragrance brand LBTY....

Logo

Ancestrel Wine by All Purpose, 2025

I absolutely adore the way that the letterforms drip into each other in All Purpose’s logo for Ancestrel Wine, these collide and morph and generally glooping together like syrup. This ultimately forms the logo, and it’s not just a lovely piece of type design – it’s also a smart but rather subtle representation of a bunch of grapes. However, it...

Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that

I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal tears across the top. They’re sun-bleached to the point of almost unrecognition, holey as hell, ripped up and yet still, so unbelievably comfortable that I can’t bear to part...

Logo

Abitibi-Témiscamingue by lg2, 2026

Sometimes, in its simplicity, a logo looks like it designed itself. Other times, the solution was just hidden, waiting to reveal itself. Here, it’s the latter. In the overlapping of an ‘A’ and a ‘T’ you get a neat little coniferous tree, the terminals of the ‘T’ adding a mid-tree flaring that really sells it. Throw in a bit of...

All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel

Based in leafy yummy-mummyish south London enclave Forest Hill, Ancestrel (yes that’s a deliberate misspelling) is a wine shop and so much more – it’s proudly the first company in the UK to import natural wine. Having started life in 2016, Ancestrel has spent the decade since making a name for itself as a renowned importer, wholesaler, and retailer of...