BPO


CareerTrackers Awards by Garbett

Opinion by Richard Baird

Brand identity for Career Trackers by Garbett

CareerTrackers is an Australian charitable organisation that addresses Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. It does this through a model adapted from an African-American internship program that has been tackling disadvantage for over 45 years. This model sees students intern with sponsoring companies with the intention of converting them into full-time employees following the completion of their university degree.

Sydney-based studio Garbett worked with CareerTrackers to develop a graphic identity for its 2017 Annual Report and Gala Awards evening which included banners, information cards, trophies and tote bags, and then went on to develop this for the following year. These are linked by a modern take on Indigenous art in form, colour and materiality. Where the 2017 Awards program played with multiple colours, 2018 saw the introduction of a more paired-down mix of black, white and red ink.

Continue reading this article


Shakespeare In The Park 2019 by Pentagram

Opinion by Richard Baird

Posters, flyers, signage, t-shirts and newspaper advertising by Pentagram's Paula Scher for The Public Theatre's Shakespeare in the Park 2018

Shakespeare In The Park is an annual event and duo of free performances presented by New York’s The Public that takes place at the Delacorte Theater in Central Park in May and June. 2019 saw performances of Much Ado About Nothing and Coriolanus under the theme “Rumours and Rebels”.

The event was promoted through a city-wide campaign developed by Pentagram’s Paula Scher and team, with assets such as signage being designed and deployed by The Public’s in-house team. This furthers the enduring and evolving identity Paula Scher designed for the theatre in 1994, revised 2005 and again in 2008.

There remains a continuity in the impact, immediacy and dynamic qualities of previous campaigns whilst working in a new colour palette of red, blue and yellow, and an angled approach to type. This links signage, static and dynamic posters and billboards, t-shirts and newspaper advertising. The work done for the event will go on to form the basis of communications for The Public’s 2019–2020 season.

Continue reading this article


andSons Chocolatiers by Base Design

Opinion by Richard Baird.

Logotype, branding and packaging by Base design for LA based chocolatier AndSons

andSons is a second generation chocolatier and retailer run by Marc and Phil Covitz, two brothers who learned everything there is to know about fine chocolate from their mother. Seeking to offer something new to the world of artisanal chocolate, driven forward by Top 10 Pastry Chef Kriss Harvey who joins the brothers, andSons thrashes out a liminal space between their traditional European heritage and the contemporary creativity of Los Angeles where they are located. With this positioning in mind andSons commissioned Base Design to create an iconic graphic identity and packaging design that would capture the spirit of innovation founded on tradition that was refined and luxurious whilst also being playful and surprising. These intentions are woven together and expressed by way of a simple but elegant logotype, bold colourful forms set against white space, and using colourful foils in conjunction with interchangeable sleeves.

Continue reading this article