Arper 2018 by Clase bcn
Posted: July 11, 2018 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews | Tags: Art Direction, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Clase bcn, Fonts in Use: Futura, Form Language, Graphic Design, Graphic Design Blog, Spanish Design, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Tote Bag Design, Typography, Uncoated Papers & Cards Comments Off on Arper 2018 by Clase bcnOpinion by Richard Baird
Arper is an Italian furniture company producing chairs, tables and furnishings for community, work and home spaces. They seek an elegant resolution of function, form and finish which is founded on a total design philosophy that covers design, production and long-term impact. Arper commissioned Spanish studio Clase bcn to develop and design a new on and offline graphic identity for all their 2018 communications and promotional materials. These included catalogues, notebooks, press packs and tote bags, and were complemented by distinctive art direction and newsprint. These draw on and add to the essential forms and colours of Arper’s Salone del Mobile stand designed by MAIO Architects.
Baluna by Grupa by Bunch
Posted: July 9, 2018 Filed under: Art and Design, Fonts in Use, Graphic Design Reviews, Material & Print Specs | Tags: Blind Emboss, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding News, Branding Reviews, British Design, Design Blog, Design News, Design Opinion, Design Reviews, Designed by Bunch, Designed in London, Die Cut Design Detail, Form Language, Furniture Design Logos, Graphic Design, Graphic Design Blog, Typography, Uncoated Papers & Cards, Visual Identity Design Blog Comments Off on Baluna by Grupa by BunchOpinion by Richard Baird.
Grupa is an award-winning design studio and manufacturer of handmade furniture and lighting products for home, office and hospitality spaces. Building on over a decade worth of experience Grupa branched out into own brand products in 2012.
From drawing board to design and development, production, packaging and distribution, the company has developed a total design philosophy and a product range that brings together and expresses everything that inspires the team at Grupa. Their products are distinguished by an innovative and concise material and form language, a clear functionality and a flexibility of situation and movement. Baluna, a free-standing or wall and ceiling-mounted light captures this spirit. Its silent dimmer, blown glass opal diffuser and LED bulb deliver a consistent level of light dispersion while a telescopic bar and 360-degree rotational axis offer swift and broad adjustments.
To promote Baluna Grupa worked with graphic design studio Bunch to develop a communications pack and packaging. This takes the distinctive interplay of light and shadow, form and surface, flexibility and utility that characterises the light and develops a distinctive graphic and material expression.
Hages by The Studio
Posted: June 22, 2018 Filed under: Logo Reviews, Retail, Technology | Tags: Binding, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Agency, Branding Blog, Branding News, Branding Reviews, Design Blog, Design News, Design Opinion, Design Reviews, Designed in London, Form Language, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logos, Logotypes, Stitch Detail, Technology Logos, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, Typography, Uncoated Papers & Cards, Visual Identity Design Blog, Wordmark Design Comments Off on Hages by The StudioOpinion by Richard Baird
Hages began selling shortwave radios in Stockholm during the 1940s and is one of the oldest of its kind in Sweden. While the retailing of electronic goods has changed dramatically, sold increasingly online and on price by large chains, Hages has remained true to an independent spirit and established and developed a solid reputation.
To coincide with the opening of their second store, Stockholm based The Studio worked with Hages to develop a new graphic identity, moving it from Hages TV & Video to Hage, creating a modern and reductive visual expression and reinforcing this through repetition across signage, stationery, business cards, t-shirts and bags.
