Much like identity work for art galleries and publishing houses, master brand design for theatre is often neutral, leaving plenty of space for a programme of diverse productions and eclectic marketing images to ‘take the stage’. When everything is in constant flux, there are typically some constants: a straightforward, recognisable wordmark, a distinctive typographic personality, and a consistently tight grid...
London-based creative agency Among Equals recently worked with ‘below-the-waist wellness company’ Wype on its brand identity and art direction, aiming to help the company build a new brand that would set it up for its next phase of growth. Wype is a gel that was designed to ‘turn any toilet paper into an eco-friendly wet wipe, all at the squeeze...
When my partner and I first moved to London in 2014, surviving on scarcely more than minimum wage, it obviously seemed like a sensible idea to rent in Hampstead. We’d heard of the Heath, and were familiar with the Northern Line. The flat, apparently once a Sex Pistols’ squat, was tiny and hadn’t improved much since the 70s. Back then...
The MoMA logotype, set in Franklin Gothic No. 2 and designed by Ivan Chermayeff, is an icon, and has been part of the New York urban landscape and international museum graphic vernacular since its creation in 1964. With evolving communicative needs and channels, the MoMA logotype was made a central graphic device as part of a new visual identity launched in...
Sydney Design Festival has been running for 20 years, making it one of the oldest design festivals in the world. It provides its visitors with an opportunity to understand design practice in all its forms, to bring to light problem, process and response, and to foster a closer connection with the designers and businesses helping to shape our collective futures. With a...
Abodo is a New Zealand-based timber specialist producing high performance and carefully crafted materials for architectural and structural contexts, and has a catalogue of cladding, decking, screening and timber panelling. Abodo worked with Richards Partners to better articulate its brand story, bring clarity to and emphasise the company’s respect for timber; where it comes from, where it is used and by...
MOAA Architects was founded in 2010. It has an office in Hamilton, New Zealand, and a portfolio of new builds and renovations that span the residential, education, commercial and public sectors. Highlights include their work on St. Johns Church, a square plan rotated 9 degrees off the street grid, and Piako House, a renovation and extension of 1940s domestic planning to meet a 21st...
Roger Burkhard is a creative web development and interactive studio based in Bern, Switzerland, with a roster of clients throughout the creative industries. The studio worked with Scandinavian designers Lundgren+ Lindqvist on the development of a new brand identity. This included monogram, brand guidelines and website, as well as a stationery set that covered business card and promotional cards, letterhead,...
Somerset is described as being Canada’s top printer, known for its precision, attention to detail and ability to pull off complex jobs. Alongside reproduction services, Somerset, a family-run business, also provides extensive print finishing services. Inspired by this, the stacked paper of the press, and with the intention of engaging a new generation of designers, Toronto based studio Leo Burnett developed a new brand identity...
Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business. Professionalism, experience and an individualised service practice is expressed throughout the bank’s visual identity, created by Swedish studio Bedow, in the personable and less corporate association and aesthetic qualities of a new monogram. This then informs some...
Stevenson Systems is an American business that specialises in ‘space accounting’, an industry that measures architectural spaces using a variety of laser scanning and measuring devices, goes on to classify areas within larger spaces and produces reports and offers consultation on how to draw the most value from these. Stevenson Systems pride themselves on their ability to add value, rather than...
ArtRabbit is a global platform for the promotion, discovery and appreciation of contemporary art, connecting thousands of art spaces, exhibitions and events to artists, art professionals, collectors, students and anyone interested in art. Bond’s London-based studio worked with the team at ArtRabbit to create a new wordmark and brand language that could be used both in print and online....