Opinion by Richard Baird.
Stevenson Systems is an American business that specialises in ‘space accounting’, an industry that measures architectural spaces using a variety of laser scanning and measuring devices, goes on to classify areas within larger spaces and produces reports and offers consultation on how to draw the most value from these.
Stevenson Systems pride themselves on their ability to add value, rather than just delivering data, and providing their clients with an array of services that look at the complete lifecycle of a building, from purchase through development and finally to sale. The company is a leader in its field, a position it has held since its foundation in 1986, however, its brand identity fell short articulating this authority amongst a crowd of newer competitors.
London-based Socio Design recently worked with Stevenson Systems to develop a brand identity that would counter the perception that they just measured buildings and would communicate an authority. The studio was responsible for strategy, logo and iconography design, stationery, brand guidelines, art direction and website, both design and build. Underpinning this rebrand is a new mission statement “Discovering Hidden Value”.
Selected by Richard Baird.
The twelfth collection of business cards created as part of a broader brand identity programme, reviewed and published on BP&O in 2016. Between them, these highlight how colour, type, form and contrast, material choice and print finish, contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, illustration, dyed papers, embossed surfaces and foils. Featured studios include Swear Words, Only, Franklyn and Studio South. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.