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Sant Francesc by Mucho, Spain

Opinion by Richard Baird.

Brand identity by graphic design studio Mucho for Spanish 5-star hotel Sant Francesc.

Sant Francesc is a 5-star hotel located in the Placa Sant Francesc, beside the Church of the Templarios, within the city of Palma on the Spanish island of Mallorca. The hotel is set inside the walls of a restored historical landmark built in a neoclassical style during the 19th century and has 42 rooms and suites. Some of these rooms include wood-beamed ceilings, original frescos and moldings but also feature modern renovation, furnishings and interior design.

Drawing on the symbol of the Templarios, and taking inspiration from the colours and textures of the island, design studio Mucho developed a brand identity for the hotel that conveys something of its modern urban interior, its history and location. This comes through in type and marque, colour and pattern, and in the variety and combination of materials across brochures, stationery, business cards, menus and signage.

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Blackhorse Lane Ateliers by StudioSmall, United Kingdom

Opinion by Richard Baird.

Logo design by StudioSmall for premium selvedge and organic raw denim jeans brand Blackhorse Lane Ateliers.

Blackhorse Lane Ateliers is a UK-based premium selvedge and organic raw denim jeans brand. It was founded in 2016 by Han Ates, who has over 25 years experience in the textiles industry, and is located in a renovated 1920s factory building with a distinctive profile in Walthamstow, North London. Blackhorse Lane Ateliers is committed to implementing a sustainable and ethical production model. This began with with the growing of Japanese Indigo in their factory allotment, the use of organic materials, using denim woven in Europe and a lifetime repair policy. StudioSmall worked with Han on developing brand identity, this included logo design, packaging, labelling and e-commerce website.

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Fabric of Onehunga by Richards Partners, New Zealand

Opinion by Richard Baird.

Brand identity and brochure by Richards Partners for Auckland residential development Fabric of Onehunga

Fabric is a residential property development project and new pocket neighbourhood within the area of Onehunga, one of Auckland’s oldest suburbs and a brownfield site of warehouses with a light industrial heritage. Developers Lamont and Co., alongside Colliers International, commissioned graphic design studio Richards Partners to create a brand identity for the development that would link brochures, specifications pack, website and a variety of print communications for the showroom.

Richards Partners’ concept reflects the architecture and surrounding context of Fabric, which takes its name from the historical use of the site as a clothing factory, through logotype connected by the thread-like qualities of hyphens, built up into a custom display typeface, and the material quality of uncoated dyed papers, fabric cover and blind deboss.

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AIGA Design Conference by Mother Design, United States

Opinion by Richard Baird.

Programme and brand identity system by New York based Mother Design for the AIGA Design Conference

The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises two biannual events; the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.

In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard-bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision; to become a hub for “broader creative constituencies”.

Taking inspiration from the evolving nature of organisation and the unexpected ways that a diversity of people and ideas come together in one place, New York-based graphic design studio Mother Design created a visual identity of unusual forms, juxtaposition and sense of change for the AIGA Design Conference. This was implemented throughout the Las Vegas conference which took place between 17 – 19 October 2016.

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