TRi-structural ISOtropic fuel is the world’s most advanced source of nuclear energy. Each particle is a miniature powerhouse. Put together, these particles power advanced reactors on Earth and in space. Combining the small to power the large, this idea forms the foundation of Grand Army’s visual identity for fuel producing company Nuclear Standard. Visually this is expressed by a dot...
JKR’s logo for Tropical Smoothie Cafe is a simplified version of a palm tree, sort of modified to look a little bit like a T, in that the top line is made totally flat, rather unlike a palm tree, but the serif-y fronds beneath certainly point you towards the plant it represents. It’s a beautifully crafted mark, thoroughly distinctive, quirky...
Gateways to new experiences. Bridges between cultures, ideas and communities. Invitations to explore, engage and connect. Placemaking is full of this language, but it’s just not specific enough. Tempe Tourism’s strategy and new visual identity hinge on these familiar ideas. The accompanying TT Bridge brand mark, however, is a nifty little asset. It works for locals, referencing the historic Mill...
‘Clean food is dirty work’ state potato obsessives Folkland on their homepage. It’s a line that neatly captures the honesty of the product and the spirit of the brand: good food begins on the ground, in the fields, in the dirt. This earthy, hands-on quality runs throughout Folkland’s visual identity, designed by Gander. At its centre is a wonderfully simple...
It’s insane that we now have so many new commercial space companies beyond the national and state-backed institutions. In some ways, designers have been dabbling in this ‘space’ creatively for science fiction, but now it’s IRL. We have New Orbit, Vast and Katalyst to name a few. I’d love to say that there’s some new emerging aesthetics around this, and...
The Heist is an animation and live action studio helmed by people fully into the craft. At a critical time for all things design and motion, that dedication is invaluable and a delineating factor in the face of AI. Just as we’re seeing a resurgence of ‘made marks’ and ‘intentional rudimentary’ (think Jolene and the likes) Young Jerks crafted an...
I hate this. I also disliked the one that came before it too, although the story behind the change is interesting. From September 2026, new EU regulations will restrict third-party certifiers from using imagery that features botanicals, animals or colours such as green, in an effort to protect consumers from greenwashing. Having been raised by a vegan mother, the sunflower...
I love this logo so much. What struck me first was the tension between the regular and irregular: the formal, geometric arrangement of three triangles and the finer detail of their ragged edges. Conceptually, it feels incredibly thoughtful and visually well-balanced, expressing the relationship between the hotel, its architecture and the rugged mountains that surround it. Notions of inner balance...
Let’s Grow Canada is an initiative to ‘build a stronger and more sustainable food future for both the country and the world’. With tensions building around natural resources, food stability and tariffing it’s no wonder we’re seeing these kinds of things growing in prominence and necessity. Despite positioning themselves as being concerned with global issues, the maple leaf is unambiguously...
I absolutely adore the way that the letterforms drip into each other in All Purpose’s logo for Ancestrel Wine, these collide and morph and generally glooping together like syrup. This ultimately forms the logo, and it’s not just a lovely piece of type design – it’s also a smart but rather subtle representation of a bunch of grapes. However, it...
Sometimes, in its simplicity, a logo looks like it designed itself. Other times, the solution was just hidden, waiting to reveal itself. Here, it’s the latter. In the overlapping of an ‘A’ and a ‘T’ you get a neat little coniferous tree, the terminals of the ‘T’ adding a mid-tree flaring that really sells it. Throw in a bit of...
Open Point is a comprehensive suite of tools that brings Community Engagement and Stakeholder Relationships together under one platform, allowing organisations to listen better, understand insights faster, and act with confidence and compliance. Put simply, it’s an online tool used by local governments and big projects to talk with the public. A gear , a sun and a rotated ‘P’,...