BPO


Quad Cinema by Pentagram, United States

Opinion by Richard Baird.

Logotype by Pentagram for New York's Quad Cinema

Quad opened in 1972 and was New York’s first multi-screen cinema. Since then its four screens have been dedicated to playing a diverse programme of independent, classic and first-run films. To coincide with its contemporary state-of-the-art refurbishment, completed earlier this year, Quad’s new owner Charles S. Cohen and his independent film production and distribution company Cohen Media Group worked with Pentagram partner Paula Scher and her team on brand identity. This included logo and custom typography, environmental graphics, signage and digital installations informed by the visual language of cinema.

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Disrepute by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards with gold block foil detail by London-based studio Two Times Elliott for Soho members bar Disrepute

Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric and the organic. There is an element of period theatricality, yet a contemporary eye for unique character, comfort and continuity throughout.

Two Times Elliott’s brand identity takes these qualities and focuses them into a quieter but distinct brand identity expression that favours commonality and, taking inspiration from Soho’s “most notorious eras of concealed communications and discrete symbols”, layers this with a narrative component that calls to light the loves, intimacy and people of the venue’s past, alongside a historical notoriety, one of secrecy, seduction and the clandestine.

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Hurly Burly by Midday, United Kingdom

Opinion by Richard Baird.

Brand identity and print by London-based Midday Studio for Hurly Burly's latest range of raw slaw

Hurly Burly brings the bold flavour and natural health benefits of naturally fermented foods to the United Kingdom. Its first range of products will be a variety of raw organic coleslaws. Flavours include Jalapeño & Oregano, Lemon & Ginger and Turmeric & Cumin. Name, brand identity and packaging, developed by London-based design studio Midday, intends to bring to the forefront the turbulent and continual process of fermentation, emphasis the strong flavour profile of fermented foods and secure shelf impact through a combination of bold typographical play and colour.

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