A collection of custom typography designed as part of a new brand identity project, reviewed and published on BP&O. Between them, these highlight how sans-serif reduction and serif flourish, and significant character or nuance can contribute to a distinctive and communicative brand identity. This selection includes inline, monolinear, extended, condensed, calligraphic, brush drawn and metal type-inspired examples, and features the graphic design studios Lundgren+Lindqvist, Designers Anonymous, Shore and Bunch, amongst many others.

MoMA by Commercial Type, New Zealand

Freadman White by Studio Hi Ho & Dennis Grauel, Australia

We Compost by Seachange, New Zealand

Aurlands by Heydays, Norway

David Collins Studio by Bibliothèque Design

Nunchi by Bedow

Migrant Journal by Offshore Studio

Assembly by Ragged Edge

The Clydeside Distillery by Manual & Colophon Foundry

Helsinki by Werklig

Strandgut – Vasas Flora Och Fauna by Bedow

Chus x Chus by Pentagram

G . F Smith by Colophon Foundry

A.N Other by Socio Design, United Kingdom

Lumik by Hey, Spain

Maldini Studios by Jens Nilsson, Sweden

Loyal Coffee by Mast, United States

Colours May Vary by Build, United Kingdom

Kosmopolis by Hey, Spain

Hill Of Grace by Band

Finland 100 by Kokoro & Moi

Fabric of Onehunga by Richards Partners

Well Coffee by Bond

Edouard Malingue by Lundgren+Lindqvist & Think Work Observe

Bespoke by DIA

Faust by Snøhetta

Helsinki City Museum by Werklig

OpenView by Pentagram

Sentralen by Metric Design & Ellmer Stefan

BIFAN 2016 by Studio fnt

Brewdog Abstrakt by O Street

Embla by A Friend Of Mine

Paco Rabanne by Zak Group

Have A Good Day Films by Hey

Croxley Park by Blast, United Kingdom

Teabox by Pentagram

Estones de Mishima by Folch

Moomin by Bond

Brewer St. designed by Designers Anonymous

Interior XIII designed by Anagrama

Edvard Munch designed by Snøhetta

The Collection of A. Alfred Taubman by Franklyn

Åhléns Hem designed by Twenty-five Art House

Global Art Project designed by Work In Progress

Kate Wallich designed by Shore

Clay designed by Designbolaget

Flow Festival 2015 designed by Bond

Nuts.com designed by Pentagram

The Tomato Stall designed by Designers Anonymous

Here East designed by dn&co. Colophon & Dalton Maag