Food Nation by Seachange
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...
Great Wrap by A Friend Of Mine
Cling-wrap, cling-film, stretch-wrap, Saran-wrap or food-wrap. Wherever you’re from and whatever you may call the ubiquitous, sticky, transparent stuff, it’s been keeping food fresh since 1949, when the first branded form of cling-wrap made from polyvinyl chloride (PVC) appeared on the market. Once held up as a mould-thwarting modern marvel, the material is now widely derided as an environmental menace....
Top of the Mornin’ Coffee by Earthling
Anyone over about 25 would likely feel that of all people, big-time YouTubers aren’t exactly in need of a coffee fix: high-octane, breathless excitement and endless, pause free chitchat don’t exactly scream ‘3pm slump’. However, Irish YouTuber Seán McLoughlin, aka Jacksepticeye – who boasts more than 52 million social media followers, and nearly 16 billion views on YouTube alone –...
Goldmine Gummies by Robot Food
While cannabis products still make up a sector overmuch in its infancy, it’s one that’s already birthed its fair share of design cliches – from Camden Market-leaning leaf designs to ‘millennial pink’ trendiness to branding that owes way too much to adjacent sectors, like D2C beauty products or ultra-minimal pharmaceuticals. This recent work from Robot Food, however, manages to demonstrate...
Veg NI by Jack Renwick Studio
The economics of regional farming, in the face of global market forces, continues to be unfavourable to local producers; narrowing margins and pushing some out of business. Alongside this, unfair and self-defeating politics continue to chip away at a basic message; locally grown food is a good, not just in a regional economic sense, but in terms of the health...
Chelan Beauty by Olssøn Barbieri
Olssøn Barbieri certainly seems to be on form this year: we recently reviewed the Oslo-based multi-disciplinary design studio’s work for Stereoscope coffee, and now, we’re delving into its smart designs for Chelan Beauty. Marrying clarity, functionality and a decent smattering of the unexpected, the surprises land early with this one: Chelan Beauty isn’t actually a ‘beauty brand’ – as in...
Stereoscope by Olssøn Barbieri
Oslo-based multi-disciplinary design studio Olssøn Barbieri has created the brand identity for Los Angeles-based speciality coffee roastery Stereoscope, working across its packaging design and printed materials with a typography-led approach that celebrates tactility. According to Olssøn Barbieri, Stereoscope is underpinned by a philosophy that sees coffee as a living organism rather than a commodity, and which takes its responsibility to...
Graza by Gander
Using olive oil has never been so squ-easy. That’s how Andrew Benin, founder of Graza, would like us to feel. As Kelsey McClellan reports for the Wall Street Journal, Benin knew the last thing the world needed was another snobby olive oil and the key goal was finding ‘the sweet spot between flavor and affordability’. This product does feel different...
Black Star Pastry by Studio Ongarato
A visual identity just as Instagrammable as the ‘the world’s most Instagrammed cake’. Sydney bakery Black Star Pastry has been on the ascendancy, from local pastry maker to global cult status, racking up millions of views, thousands of loyal followers and generating hype around its ‘original cakes woven together with poetic storytelling’. Working with Japanese illustrator Noritake, (known for his...
Tugg by Kurppa Hosk
The hamburger is an American icon. It conjures associations with all-American diners and drive-thrus, backyard cookouts and family gatherings; American values, such as entrepreneurship, as well as less positive attributes of Western countries, like obesity. The burger’s visual identity is inseparable from its history and has been solidified time and time again as the big fast food franchises conquered the...
BrewBird by Mucho
Global strategy, branding, packaging, and graphic design studio Mucho created this colourful new identity for coffee tech startup BrewBird, working with Scottish artist Craig Black. Mucho was appointed to create a new brand identity and ‘memorable’ packaging system to help BrewBird communicate its story around uniting cutting-edge tech, taste, and ‘the artisanal craft of coffee roasters’. According to Mucho, drip...
Fork & Good by Mother Design
There’s nothing more human than food says Nyati Gupta, CEO and Co-founder Fork & Good. However, the first place people in more temperate regions will feel the effect of climate change will be on their plate. ‘To be able to eat your favourite dishes without the environmental impact, that would be the dream’. Although vegetarianism and veganism have made it to...