Shy Bird by Perky Bros
Posted: Filed under: Cafes, Bars and Restaurants, Food and Drink | Tags: American Design, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Cafe Logos, Coffee Cup Designs, Coffee Logos and Packaging Design, Coffee Shop Branding, Colour in Use: Pastels, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Perky Bros, Fonts in Use: Maison, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, New Logo, Pastel Colours, Property Development Logos, Restaurant & Cafe Menu Designs, Restaurant Logos, Serif Logotypes, The Best Brand Identities of 2020, The Best Design for Print 2020, The Best Graphic Design Work of 2020, The Very Best of 2020, Uncoated Papers & Cards, Wordmark Design Comments Off on Shy Bird by Perky BrosText by Richard Baird
Shy Bird is a all-day café, rotisserie and bar in Cambridge, Massachusetts. Its core mission is to elevate chicken, and the experience of eating chicken into the realms of the exceptional through gastronomic know-how, a beautiful interior and a visual identity designed by American studio Perky Bros. Drawing their inspiration from the red junglefowl, the “original chicken” and descendant of the domestic chicken, and its beautiful yet shy nature, the studio plays with contrasts, the loud and the quiet, the bold and the finely detailed. This runs as the continuous thread throughout the visual identity, linking takeaway surfaces such as coffee cups and sandwich wraps with the dine-in surfaces of menus and coasters. This is achieved through bold colour blocking and typography, a finer pattern, material texture and small playful illustrations.
Self, Made by Collins
Posted: Filed under: Art and Design, Education, Graphic Design Reviews | Tags: American Design, Branding Agency, Campaign Design, Design Blog, Design For Print, Design Inspiration, Design News, Design Opinion, Design Reviews, Designed by Collins, Designed in San Francisco, Graphic Design, Graphic Design Blog, Illustration, Museum Logos, Poster Design, Sans-serif Typography, Spot Colours, The Best Design for Print 2020, The Very Best of 2020, The Very Best of BP&O, Typography Comments Off on Self, Made by CollinsOpinion by Richard Baird.
Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. Its summer 2019 exhibition, Self, Made, continues in the spirit of exploration but turns this inward, tackling the theme of human identity. It did this through a host of outside collaborators to curate exhibits, artefacts, and artworks with the intention to “shift visitors’ inherent views of themselves.” As part of a continued partnership with the Exploratorium, brand experience design company Collins created a launch campaign for the exhibition. This campaign is characterised by its broad use of colour, texture and imagery to construct a series of portraits, a graphic gesture that seeks to express the complex confluence of unseen forces that combine to create the self. These portraits run across and connect posters, transport livery, banners and super-graphics across the exhibition space and on to the streets of San Francisco. This was part of a three-month in-person and online campaign, which was then also integrated into wayfinding, merchandising and giveaways.
StrangeLove Lo-Cal Soda by Marx Design
Posted: Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Best Awards Finalists, Best Packaging Designs, Botanical Illustration, Box Packaging, Branding & Packaging of 2019, Copywriting, Creative Packaging, Design For Print, Designed by Marx, Drinks Packaging, Fonts in Use: Calibre, From New Zealand, Guest Opinion, Handcraft, Illustration, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Soft Drink Packaging, The Very Best of 2019, The Very Best Packaging of 2019, Type Foundry: Klim Type Foundry Comments Off on StrangeLove Lo-Cal Soda by Marx DesignOpinion by Richard Baird & Seth Rowden
StrangeLove is an Australian soft drinks brand that began with a four flavour range of energy drinks. Although mass-produced, each of these was created with the intention of evoking a taste of the homemade through carefully sourced and high-quality organic ingredients. The range was developed in response to energy drink brands who StrangeLove believed had failed to live up to their premium positioning.
Keen to avoid the tricks and tropes of the category and secure a witty, eye-catching and original look, New Zealand-based Marx Design worked with StrangeLove to improve on the illustrative character that had been used across the brand’s earlier bottles, developing simpler compositions surrounded by plenty of white space and paired with sharp and humourous copywriting. Check out the BP&O review of these here.
StrangeLove went on to create a range of mixers, organic soft drinks and source a mineral water, each with its own unique visual language. 2019 sees the brand continue to expand their range and explore and challenge the drinks market, further working with Marx Design, this time on a range of “Lo-Cal” sodas.
