BPO


STK Magazine by Moodley

Opinion by Richard Baird.

Annual magazine design by Austrian studio Moodley for Steirische Terrior und Klassikweingüter, a the winemaking assocatiation of Austria's Southern and South-Eastern Styria region

Steirische Terrior und Klassikweingüter (STK) is a free association of ten wineries that have committed themselves to a region-specific wine culture and outstanding quality. The STK seal is a protected trademark and guarantee of quality for wines produced in the Southern and South-Eastern region of Styria, Austria.

STK was founded more than 30 years ago by a group of winegrowers who believed in the region’s potential to develop into a hot spot for world-class wines. The land is characterised by its difficult conditions for winemaking. Steep hills, unpredictable weather and versatile soils require willpower, experience and time to master yet together produce an unmistakable Styrian taste.

The STK annual magazine, designed by Austrian studio Moodley, brings to light and life the winegrowers; past generations and present custodians, the region and its terrior. What gives the magazine further character is its complimentary focus on the other side of wine production, what is described as an indispensable part of STK’s work and life: architecture, design, cuisine, art and culture. This duality, the intersection of heritage and modernity, the down-to-earth and the refinement of culture is explored within the full potential of the magazine; in the balance and arrangement of text, image and space, in typestyle and art direction, and in the dialogues that are created between all of the elements.

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Primitive Trust by Post

Opinion by Richard Baird.

Covers, labels and packshots by London-based Post for Will Saul and Tom Mangan's collaborative partnership Primitive Trust

Primitive Trust is the collaborative project of musicians Will Saul and Tom Mangan, and is based around the tools at hand. These included Ableton, an MPC 2000, Roland 101, Fender Rhodes, FX pedals and Juno. From these three EPs were created; Little Love, Fallen Down and Power On. Each EP features two or three original tracks linked by a creative approach that blends available tech, creative collaboration, instinct and feeling. The duo worked with London-based Post to develop covers, labels and pack shots. These incorporate commissioned artwork from renowned Californian illustrator Geoff Mcfetridge alongside bright colour blocking and hand lettering.

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Essem Design Product Catalogue 2018 by Bedow

Opinion by Richard Baird

Design illustration and art direction by Bedow for Essem Design's 2018 product catalogue

In 2014 Bedow worked with Essem Design, a Swedish manufacturer of artisanal hallway products and furniture, to develop a new graphic identity. This included logotype, adverts, catalogue, product sheet and stationery design. The concept was based around the simple gesture “Hej—Hej då”, hello and goodbye in Swedish and a reference to the most common phrase used in the hallway.

This verbal gesture was visualised using Commercial Type’s Dala Moa, paired with Futura, and played out across a brochure and stationery set of white and unbleached papers. The result balanced a playful and personable expression with the functional and crafted. This is expanded on and further explored throughout Essem Design’s 2018 product catalogue, also designed by Bedow, in the approach to art direction, colour, form and illustration.

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