2001, UK, Telecoms

The “Imagine Symbol” created by North was a gesture of instantaneous “now” technology, echoing the ripples of information spreading outward from nodes in a network. This static single colour version, through differing line weights and circle sizes, manages to effortlessly capture, in a moment, the pulsing and constantly changing nature of the broadband network and distill the logo down to just the essential forms that make up the full-colour version.