Francos de Montréal by LG2
Les Francos de Montréal is Canada’s premier festival of French language music and culture. Held annually in downtown Montréal, it is a fixture in both the social calendar and cultural life of the city, and the wider francophone world. This year’s edition of the festival has been given a sophisticated new look, courtesy of LG2, Canada’s largest independent creative agency...
Pilo by 5.5
Youth hostels aren’t exactly associated with luxury – nor great branding. For the most part, they’re deemed the cheap and cheerful option; a trip where home comforts are sacrificed for socially minded living, affordability, and a more adventurous sensibility than the average Travelodge. They’re the sorts of places where creaky bunk beds, shower queues, pillows so thin they’re barely more...
Plume by Human After All
Plume is a Denver-based telehealth service (or ‘virtual-clinic’) tailored specifically to the needs of the trans community across the US, offering a range of services including prescriptions for oestrogen or testosterone. This is a hostile political landscape to step into, but Plume is doing it with bright and bold panache, courtesy of a fresh rebrand from London-based studio Human After...
Hometree by How&How
It’s all well and good for a design agency to make some wild, boundary-pushing, all-singing all-dancing work for things like Gen Z healthcare products; or ‘top shelf’ spirits; or craft beer. But most client projects aren’t going to be the sort of thing that merits bright orange and typography that dances around the boundaries of legibility. And arguably, it’s those...
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Rich Baird on Design History:
Bata by Design Research Unit, 1969
The story of Design Research Unit’s 1969 logo for Czechoslovakian shoe manufacture and retailer Bata....
Wholesome by Universal Favourite
Wholesome is a new breed of supermarket that doesn’t fill a gap in a market so much as it positions itself at a nexus of multiple intersecting demands. The pursuit of ethical grocery and household shopping has, for decades, been both deeply commendable and exasperatingly time-consuming, expensive and convoluted. One supermarket will stock Fairtrade products but have a scant gluten-free...
Expensify by The Collected Works
According to The Collected Works, one of the main reasons its recent client Expensify was looking to rebrand was to remedy a perceived mismatch between the ‘wacky’ vibe of the brand’s marketing and ads (namely its 2019 Superbowl commercial), and its core visual identity. Which begs the question – how far does a brand identity itself have to mimic or...
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Beatport
Kurppa Hosk
2021, Sweden, Music, Technology
Recchiuti by Manual
Recchiuti Confections is a San Francisco-based gourmet chocolatier that creates chocolates with unique flavour combinations. Using traditional European techniques, with locally sourced ingredients from Northern Californian farms and markets, Recchiuti’s chocolates have earned a loyal customer base and several accolades. After 25 years in business, Recchiuti sought the expertise of Manual – a local design studio – for a brand...
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Western Union
Love St. and Co.
2023, USA, Money Transfer
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Pursuit
Gander
2023, USA, Social Enterprise