Beams by Only Studio

The Beams is ‘an expansive new venue and event space on the Royal Docks in the heart of East London’ (that’s as long as you prefer your cartography loosely impressionist). Manchester-based Only Studio was tasked with branding the former Tate & Lyle sugar factory. The award-winning agency has previous form in the field of London industrial-eyesores-turned-cultural-juggernauts: it was also responsible...

Philharmonie Luxembourg by NB Studio

It is fair to say that rebrands of music organisations, of which there have been a number in the past few years, have benefitted from the recent explosion of graphic design into the world of sound and motion. Music has always inspired other forms of art, but these new digital tools are uniquely suited for producing design solutions for these...

BP&O Voices

Rich Baird on Design History: Bandai by PAOS, 1983

The story of PAOS’ 1983 logo for Japanese toys and games company Bandai....

GUT by &Walsh

Guts aren’t exactly glamorous. And the connotations of the word ‘gut’ are multifarious: there’s the gory (‘blood and guts’); the Germanic ‘good’; the straightforwardly corporeal; or for those with an interest in newer psychological findings, it’s a wondrous ‘second brain’. Ad agency folk, however, have long taken the word ‘guts’ far outside of the bodily. For many of them, ‘guts’...

Orchestra Sinfonica di Milano by Landor & Fitch

In the words of synesthete Johann Wolfgang von Goethe, ‘music is liquid architecture; architecture is frozen music’. Unlike 19th-century architecture, contemporary graphic design is afforded no such static reprieve – it faces the challenge of animating the ‘universal language’. Whereas once the plastic arts could content themselves with merely freezing music, any contemporary attempt to visually translate music must now...

Miles by Buddy Buddy

Deodorant isn’t traditionally a hotbed of innovation: for the most part, ‘women’s’ products don an unremarkable raft of white packaging (freshness!); blue, pragmatic type; and vague, rarely-kept promises about lasting for 72-hours. For the men, packs are sombre shades of black, dark blue, or grey (manly!) and just as drearily practical as the women’s. Deodorant, for the most part, has...

Paws Off! by Seachange

Anyone who’s ever had a dog, or just interacted with one, has likely spotted that over and above pretty much anything, food is the centre of their universe. Unfortunately for us, though, it’s not just dog-safe food that they’ll do whatever it takes to get their paws on: human food, it seems, often has the most appeal. But just as...

Marshmallow by Ragged Edge

A marshmallow is sweet, soft, pliable. Yet they are also resilient and surprisingly strong – who among us hasn’t enjoyed watching them perform surprisingly well under a hydraulic press compared to substances that much more obviously scream ‘structural integrity’? Perhaps this soft-yet-strong dynamic is why the name works for an insurance company. Or perhaps, more simply, the name works because...

Frydate by Skinn

Beyond its eye-wateringly strong beers, decadent chocolates, and waffles; Belgium is famous for serving up one beloved belt-buster that’s easy to eat, and deceptively hard to get right: chips. A new Belgian homemade burger and snacks offer, Frydate, positions itself far beyond a humble chippie and into the realm of ‘Belgian frymanship’-led ‘friterie concept’. To help it achieve its ‘insatiable...

smlXL by DIA

As the adage goes, ‘Give a man a fish, you feed him for a day; teach him to fish, and you feed him for a lifetime’. With this vivid paradigm of self-sufficiency in mind, we can esteem the advent of creative coding in branding, allowing design agencies to hand brands over to clients as generative tools capable of generating limitless...

Monkey Baa Theatre Co. by Universal Favourite

Theatre is an artform that relies not only on its visual and verbal performance elements, but the text from which all the rest of the more showy aspects are born. An obvious point, but one that often makes me wonder: why do so many theatre companies have such terrible names? Maybe it’s a sort of in-joke, maybe I’m just missing...

BP&O Voices

Rich Baird on Design History: AGIP by Unimark International

The history of Unimark International’s 1971 logo for Italian oil company AGIP....