A continually updated collection of some of the very best brand identity and packaging design projects that effectively utilise illustration, reviewed and published on BP&O. This post features work by Studio fnt, Conductor and B&B Studio, and covers a variety of projects that have illustration as a recurring and central component. These play with the striking and memorable, the idiosyncratic and nuanced, and the literal and abstract. They move between singular illustration, single images split into individual panels and those with a story or sequential quality. Be sure to click the images to read more about the project and the intentions of each illustrative direction.

Self, Made by Collins

Old Elephant House by Studio South

Everlea by Studio Brave

Schubertíada Vilabertran by Mucho

Primitive Trust by Post

Essem Design Product Catalogue 2018 by Bedow

GoGo Daddy by Studio South & Egle Zvirblyte, New Zealand

Piccolo by Here Design, United States

Rimowa by Commission, United Kingdom

Merchants of Beverage by Manual, United States

Sauvage by Triboro, United States

Tangent GC Hand Cream by Carl Nas Associates, UK

Loyal Coffee by Mast, United States

Talor&Jørgen Coffee by Bielke & Yang, Norway

High Street Wine Co. by Conductor, United Kingdom

January Moon by Perky Bros, United States

Well Coffee by Bond, Finland

The Living Food by Francesc Moret Studio, Spain

Vitenparken by Bielke & Yang, Norway

Electric Ink by Robot Food, United Kingdom

Pontus In the Air by Bold, Sweden

Allsorts by Bond, Finland

The Stow Brothers by Build, United Kingdom

Solrug by Bielke & Yang, Norway

Superfly by B&B Studio, United Kingdom

Hatch Cold Brew by Tung, Canada

Cocktails & Bitters by Bureau Collective, Switzerland

BIFAN 20 by Studio fnt, South Korea

Artek Helsinki by Tsto, Sweden

Finland 100 by Kokoro & Moi, Finland

Summerhill Market by Blok, Canada

Fort Point Beer Co. by Manual, United States

Sant Jordi Festival 2017 by Requena & Capdevila, Spain

Kimski by Franklyn, United States

PizzaLuxe by The Touch Agency, United Kingdom

Ulju Mountain Film Festival by Studio fnt, South Korea

Taco República by Bielke & Yang, Norway

Colours May Vary by Build, United Kingdom

Persillade by Clear Design, Australia

Helio by Bedow, Sweden

Bray & Slaughter by Mytton Williams, United Kingdom

Neometro & Nine Smith Street by Studio Hi Ho, Australia

Maisonette by Lotta Nieminen Studio, United States

Little Wolf by Perky Bros, United States

Riso D’uomo by Here Design, United Kingdom

Strömma Arkipelag by 25ah, Sweden

Daechung Park Cafe by Studio fnt, South Korea

Enter Arkitektur by Lundgren+Lindqvist, Sweden