Ideogram is one of the many new AI image generation tools developed for the design industry, promising post image generation editing functionalities, essentially a prompt-based Photoshop alternative. This integration of AI into human-led creative workflow is beautifully expressed through Ideogram’s logo, a representation of the mind and a negative space ‘I’. This is also furthered in the balance of the organic and the symmetrical. AI continues to be positioned as an assist, not a replacement, and the visual language at play here works well to postion it not as a cold threat, but a creative play thing that is an extension of human creative capacity.