Text by Richard Baird
EDIYA is a well-established South Korean coffee brand, with franchised stores and array of drinks and branded products. It has the largest number of stores, exceeding that of Starbucks and any other international brands, opening its 3000th store at the end of 2019. With such a strong foothold in the market, and with the rise of at-home and ready-to-drink variations of large coffee store brands internationally, EDIYA sought to develop this within the national market, recognising that, with the current income levels in Korea, there was space to expand into the home-brewed coffee market.
Through the day-to-day operation of its stores which afford it a real-time understanding of market shifts and changes in consumption and demand, EDIYA has developed deep regional insights. This is paired with a full end-to-end production capability, from raw material sourcing to processing, to roasting to product develop in its own coffee lab. Drawing on this experience EDIYA created BEANIST, a new home brewing brand. And worked with Studio fnt to create branding and packaging. The studio sought to maintain EDIYA’s brand equity, drawing on aspects of the company’s coffee shop store signage, and give this new brand a clear presence within the competitive instant coffee market through a striking intersection of form, colour and communication.
Text by Richard Baird.
Oji is a sushi brand of firsts. It is the first in New Zealand to use fully recyclable and biodegradable packaging and the first to use all free-range products. This is a significant move forward and marks the brand out from well-established competitors. Oji opened in New Zealand with two locations in Auckland’s Commercial Bay, a place where they source their salmon, with the intention of franchising and developing smaller service station, mall and food court concessions in the future.
With a desire to attract attention, to be recognised as a fun and memorable brand and differentiate it from other sushi chains in the country, whilst channelling something of the Japanese culture, Oji worked with Seachange to create its brand identity. Following a trip to Japan, and inspired by colliding worlds of tranquility, craft and refinement, vibrancy, neon and pop, the studio developed a visual language of character and characters. These boldly link the biodegradable packaging with interior graphics, menus, signage and website.