Fergus by Principal Studio
Organic food brands often land in the same visual territory as many vegan and eco-conscious counterparts – but when did the pursuit of consumer trust become so entwined with muted colour palettes, illustrated veg and rustic textures? There’s nothing inherently problematic with this combination of design elements, yet it has become a tired and overused formula for brands operating in...
Scapegoats by Strategy
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of iconography, illustration and words come to life to construct something of a horticultural mise-en-scène of craft and creativity for Scapegoats duo Kylie and Reuben and their team, which plays out across vehicle...
Food Nation by Seachange
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...
Sucre by DutchScot
It’s always satisfying to see smart, bold new identity designs for a household name brand, often by one of the big name studios: things like the still-hyped 2021 JKR Burger King rebrand; Collins’ Girl Scouts revamp in 2022; Springetts’ fresh look for Ryvita that same year, which makes the much-maligned crispbread seem a lot more palatable. And while such projects...
Mill by Manual
There’s a lot to be said for the Instagram-worthiness of, say, a faux-futuristic beauty brand identity that’s all gloopy, metallic, kinetic typography, ‘terminal green’, and unabashedly Gen Z-baiting ‘y2k’ art direction. It’s easy to assume that projects that allow designers the creative freedom for unabashed experimentation – playing fast and loose with legibility and lofty conceptual thinking – are the...
Going by Design Studio
If you’ve heard of Scott’s Cheap Flights, it’s more than likely through word of mouth – it’s the sort of thing shared by a helpful colleague or cousin when you discuss trying to make holiday plans, much like the sage advice to use a private browser when looking at flight prices. And from these fairly humble beginnings, the service –...
Top of the Mornin’ Coffee by Earthling
Anyone over about 25 would likely feel that of all people, big-time YouTubers aren’t exactly in need of a coffee fix: high-octane, breathless excitement and endless, pause free chitchat don’t exactly scream ‘3pm slump’. However, Irish YouTuber Seán McLoughlin, aka Jacksepticeye – who boasts more than 52 million social media followers, and nearly 16 billion views on YouTube alone –...
Goldmine Gummies by Robot Food
While cannabis products still make up a sector overmuch in its infancy, it’s one that’s already birthed its fair share of design cliches – from Camden Market-leaning leaf designs to ‘millennial pink’ trendiness to branding that owes way too much to adjacent sectors, like D2C beauty products or ultra-minimal pharmaceuticals. This recent work from Robot Food, however, manages to demonstrate...
Chelan Beauty by Olssøn Barbieri
Olssøn Barbieri certainly seems to be on form this year: we recently reviewed the Oslo-based multi-disciplinary design studio’s work for Stereoscope coffee, and now, we’re delving into its smart designs for Chelan Beauty. Marrying clarity, functionality and a decent smattering of the unexpected, the surprises land early with this one: Chelan Beauty isn’t actually a ‘beauty brand’ – as in...
Graza by Gander
Using olive oil has never been so squ-easy. That’s how Andrew Benin, founder of Graza, would like us to feel. As Kelsey McClellan reports for the Wall Street Journal, Benin knew the last thing the world needed was another snobby olive oil and the key goal was finding ‘the sweet spot between flavor and affordability’. This product does feel different...
TWELV. by Seachange
Maybe the recent explosion in astrology is thanks to a more secular society; or a post-Covid sense of generalised uncertainty that’s left us grasping for answers. Perhaps it’s the rise of Instagram/TikTok influencers; or maybe it’s just because its foundations lie in astronomical reality that’s been harnessed by civilisations stretching back tens of thousands of years. Whatever it is, where...
Unto by Studio Bergini
Five years ago, the discerning and culinary-minded were content with their everyday Waitrose Essential Extra Virgin Olive Oil. But now – as with wine – there is increasing awareness that the taste of oil is individual, depending on olive variety, soil type, climate, cultivation method, and a host of other factors. From The River Café’s hotly anticipated annual pressing to...