BPO


Toronto Carpet Factory by Bruce Mau Design, Canada

Opinion by Richard Baird.

Brand identity and stationery for Toronto Carpet Factory by graphic design studio Bruce Mau Design

Toronto Carpet Factory is a seven building complex, constructed between 1899 and 1912, that takes up a full city block in Toronto’s Liberty Village. It is described as a mix of historical architecture, converted factories and as an iconic landmark of the city’s booming manufacturing era. Following extensive restoration and interior renovation, the factory is now a centre of creativity, and home to over 120 companies.

Working with York Heritage and Hullmark, and following interviews with partners, tenants and real estate agents, graphic design studio Bruce Mau Design developed a brand identity and visual language for the site that would unite and better define the unique character of the buildings, and those who work within them. The result is a flexible system of serif and sans-serif type, bright modular silhouettes and a website of contemporary functionality and historic insight. This extends across brochure, stationery, business cards, signage and wayfinding.

Continue reading this article


Talawa by Spy, United Kingdom

Opinion by Richard Baird.

Branding, stationery and business cards for UK all black theatre company Talawa by Spy

Talawa, Jamaican patois for “small but feisty”, is an all black theatre company that looked to address the lack of opportunities for minorities and their marginalisation at the time of its founding in 1986. Since then it has established itself as one of the most successful theatres of its type in the United Kingdom.

“Our work is informed by the wealth and diversity of the Black British experience, and through that we create outstanding work by cultivating the best in emerging and established Black artists. We invest in talent, develop audiences and inspire dialogue with and within communities across the UK and internationally. By doing so we enrich the cultural life of all.” – Talawa

Talawa has a diverse portfolio of productions, from Shakespeare to African classics, Oscar Wilde to new Black British, and from Nobel-prize winning playwrights to musicals. Some of these have gone on to win awards, tour internationally, and have provided many of its staff and performers with the skills necessary to go on to develop successful careers in radio, film and television.

London based Graphic design studio Spy worked with the theatre to develop a new brand identity and visual language that would help convey the theatre’s powerful spirit. This went on to include an animated logo, stationery, business cards, posters and website.

Continue reading this article


Åhléns Hem by Twenty-five Art House, Sweden

Opinion by Richard Baird.

Sign design and wayfinding for Ahlens Hem by 25AH

Åhléns is a department store and one of Sweden’s leading retailers. It has locations in many of the cities across the country, with 18 in Stockholm alone, and also trades in neighbouring Norway. Åhléns has a significant history, beginning life as a mail-order business in 1899, and moving into low-cost retail in 1964. It now stocks up-market products across the beauty, fashion, home and media markets.

Scandinavian design studio Twenty-five Art House was commissioned to develop a new concept for Åhléns’ in-store communication and wayfinding across its Home department, and delivered a solution based around signage, patterns and custom typography with the intention of both guiding and inspiring.

Continue reading this article