Latest
Read the latest opinion
Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely
This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK high-street also-ran Past Times – at others, it’s all Trewley Precious lash brand partnership, all hearts and dusky pink and half-arsed girly girly...
BP&O Voices
Packaging:
Can Europe Become a Brand?
Packaging expert Lisa Cain shares her opinion on the idea of a ‘Made in Europe’ designation for products produced in Europe....
Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage
Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle...
BP&O Voices
Packaging:
Design Scoop
Packaging expert Lisa Cain shares her opinion on Bravo’s branding for gelato brand Sweet Cheeks....
Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall
Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin,...
Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale
Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhibitions, publications and art fairs, representing artists and estates spanning different periods and movements in Brazilian art – including Lygia Clark,...
BP&O Voices
Packaging:
Packaging the Essence of Heritage
Packaging expert Lisa Cain shares her opinion on Pentagram’s packaging for Liberty fragrance brand LBTY....
Logo
Ancestrel Wine
All Purpose
2025, UK, Wine
Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that
I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal tears across the top. They’re sun-bleached to the point of almost unrecognition, holey as hell, ripped up and yet still, so unbelievably comfortable that I can’t bear to part...
Logo
Abitibi-Témiscamingue
lg2
2026, Canada, Nature
All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel
Based in leafy yummy-mummyish south London enclave Forest Hill, Ancestrel (yes that’s a deliberate misspelling) is a wine shop and so much more – it’s proudly the first company in the UK to import natural wine. Having started life in 2016, Ancestrel has spent the decade since making a name for itself as a renowned importer, wholesaler, and retailer of...
Discover
From the BP&O archives
Introducing BP&O Plus
Lots of extras. Cancel any time. Read more
Cancel any time.
Student ID may be requested to verify eligibility.