BPO


Prism by Matchstic, United States

Opinion by Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism is a new laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.

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The Best of BP&O — April 2016

Curated by Richard Baird.

  The Best of BP&O – April 2016

April’s highlights included Neue’s packaging for hi-fi expert Hegel, Mast’s brand identity for restaurant Madrina, and IS Studio’s work for LADFest 2016. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together the most interesting, unexpected or unusual projects published on the site each month for another opportunity to be seen and shared. These typically balance a strong communicative concept with a compelling aesthetic that appropriately plays with material colour and texture, form, type, layout and print finish.

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Mercht by Robot Food, United Kingdom

Opinion by Richard Baird.

Brand identity and badges for UK based custom merchandise business Mercht by Robot Food

Mercht is a UK based custom merchandise business, created by the team at Awesome Merchandise, that offers its customers a risk-free way to design, sell and ship customised t-shirts and wearable accessories, through an online showcase and print on demand service. It is a platform where, if designs sell well, both parties profit, with neither loosing if they do not.

Leeds based graphic design studio Robot Food, the studio behind Awesome Merchandise’s brand identity, developed an identity for Mercht that captures the creative, custom and accessible spirit of the service through a playful and convivial mix of bright colour, hand drawn lettering and pattern, which links a variety of collateral. This included badges, stickers, notebooks and packaging, postcards and branded t-shirts.

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HEWN by Föda, United States

Opinion by Richard Baird.

HEWN

HEWN is an American architectural woodworking shop, custom furniture fabrication and metalworking business with extensive facilities, a team of master-craftsmen, a national presence and local legacy. It also has a preference for native Texas and reclaimed woods.

HEWN worked with Austin based graphic design studio Föda to develop a new brand identity that would help ensure market share and longevity, and would lay the groundwork for future leadership transitions.

This began with strategy and naming, included logo and logotype design, and extended across signage, business cards, t-shirts and website, as well as van, garage door and hopper signage.

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