Mrs. Weinstein’s is an American handmade toffee brand with a heritage that dates back to 1964 and recipes that have been past down through generations. In order to accommodate an ever expanding product line, which includes a new popcorn range, Mrs. Weinstein’s recently commissioned Studio MPLS to develop a packaging solution that would establish a coherent and communicative system for current and future products.
Design agency Werklig recently worked with The Parliamentary Ombudsman of Finland to renew its visual identity. Keeping in mind the significant heritage of a public advocate founded in 1920, Werklig’s approach is appropriately subtle in manner, with the intention of maintaining the “recognisable visual language of the Ombudsman.” Changes were carried out based on usability and legibility, with many being implemented to improve the quality of reproduction.
Anthem will be a scouting and transfer business within the professional football market working predominantly across Spain, Switzerland and Mexico. Anthem will also be responsible for organising and promoting a variety of sporting events.
Design agency Anagrama were recently commissioned to develop a new brand identity for the company—which included a logo, logotype and stationery set—that would communicate the prestige, class and authority associated with today’s professional football organisations.
In an industry that deals with clients who find themselves in a crisis or distressed and where business is often perceived as cold and insincere, Finnish law firm Finsta is a keen to position itself as empathetic and trustworthy.
Design studio Werklig worked with Finsta to develop a new brand identity solution that, through an approach that disregards the visual conventions of the industry—bookshelves filed with law books, scales weighing right and wrong and generic stock photos—draws on the interests of the people that make up the firm to humanise and personalise their service.
Highlights last month included new packaging from Marx Design for coconut water brand The Coconut Collective, an animated logo by Alphabetical for production studio Giant Owl, the restraint of Shaz Madani’s print and brand identity solution for photographer Giles Duley, and the bright colour palette, industrial robustness and fine technicality of Mash Creative and Hype Type Studio’s packaging work for uBear.
However, there were five projects that really stood out for me that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared.
The Swedish History Museum is one of the country’s largest museums with a collection of over 10 million objects from a history that spans thousands of years. The museum also functions as a venue for lectures, concerts and a variety of activities.
Stockholm-based design studio Bold were recently commissioned to develop a new brand identity for the museum that would revitalise the visitor experience, position it as Sweden’s number one storyteller and arouse curiosity and interest in Swedish history. The studio’s solution, which included a logo and logotype, pictograms, print communication, book and interior and exterior signage, is an acute juxtaposition of past and present achieved through the union of disparate type, image, colour and texture.