The fourth collection of business cards reviewed and published on BP&O. These often balance graphic design, material choice and print finish, and utilise colour, type, form and texture contrast to contribute to a distinctive brand identity. As with earlier sets, this selection includes uncoated and coated papers, edge painted detail, surface embosses, foils, metallic inks, dyed and unbleached boards and duplex material processes. Featured studios include Bond, Two Times Elliott, Freytag Anderson and Graphical House.
This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, in this case business cards, and expands upon previous posts under the category The Best of BP&O. This series can be subscribed to here.
October’s highlights included Karoshi’s brand identity solution for charity event Reachin’, NB Studio’s packaging treatment for cyder and vinegar brand Aspall, Cast Iron’s logotype, stationery and press pack for online seasonal food advisor Huckle & Goose and Bloks’s brand identity work for Coalition for Engaged Education. However, there were five projects that really stood out and have made it into BP&O’s top five, a feature that brings together the most interesting of each month for another opportunity to be seen and shared.
Opinion by Robert Holmkvist.
Huckle & Goose is an online food service that delivers weekly seasonal recipes to subscribers with the intention of making it simple and easy for the conscientious home cook to plan meals according to what’s in season at the local farmers’ market. Colorado-based Cast Iron Design was appointed to bring Huckle & Goose to life, developing a brand identity which included a press pack, journal and stationery set, an online experience and an interactive web app.
Opinion by Richard Baird.
International banking specialist and asset management group Investec’s 2014 annual team conference took place in Port Douglas, a coastal town located in the tropical north of Queensland, home to the Great Barrier Reef and the rainforest of Daintree and Cape Tribulation.
The conference’s identity, designed by Sydney-based Garbett, draws on themes of travel, tropical destination and for the most part avoids any hint of corporate convention. This is achieved through simple geometric illustrations across beach towels and tote bags, a bright colour palette, the generosity of dyed papers, die cut detail to create luggage tags and a passport-like notebook and the dual nature of the language choice. The result is a playful summer holiday aesthetic with a practical edge.