Nine Smith Street is the latest residential property project from Neometro, a company that describes itself as having a reputation as Melbourne’s most design-focused development group and recognised as one of the first holistic design and construction businesses in Australia. Neometro are dedicated to creating architectural buildings that are beautiful, functional and timeless, and have a sense of place and belonging. Neometro’s brand identity and that of its Fitzroy property Nine Smith Street, designed by Studio Hi Ho, effectively uses colour, type and substrate contrast to establish a solid foundation from which to communicate a variety of future property projects, reflect a design aesthetic rooted in a modernist heritage and the company’s commitment to new textures, finishes and materials.
Aspira Urval is a banking, finance and insurance recruitment specialist with offices in the Swedish city of Stockholm. Its new brand identity, designed by BVD, draws its inspiration from the name and the themes of ‘elevated ambitions’ and ‘reaching new heights’. These are visualised as a generously spaced, uppercase, sans-serif logotype with an adaptive ascender that changes depending on its context. It is a simple abstract nod to growth that draws a proprietary quality from a fairly neutral set of characters and extends across print and digital experience. A single font choice, a variety of good quality, dyed and uncoated boards, a black block foil and blind deboss print finish, each chosen to reflect care and quality of service, introduce a tactile, visual and communicative breadth to the logotype and balance a corporate familiarity and consistency with a sense of individuality.
Daebeté is a floral infused tea range that uses a high-grade Taiwanese oolong variety, made using a unique process of withering, oxidation, curling and twisting, that has then been given a floral hint using ancient baking methods. This process creates a subtle yet sweet flavour profile that carefully balances the aroma of flowers with the flavour of tea. The packaging for the Daebeté range, created by Victor Design, was inspired by the natural beauty and ecology of the flower growing regions of each infusion, conveys the craft of production, the tradition of tea preparation, quality and delicate flavour, through a good combination of illustration, typography, print finish and structural choice.