Studio Aves is a soon to launch UK design practice that will specialise in typeface and typographic design. Its visual identity, based around a striking high contrast colour palette drawn from the markings of British birds — a reflection of the name and inspired by blue tits, goldfinches, magpies, robins plus many more — was recently created by Build. The identity runs across a variety of printed collateral, including business cards, letterhead and stickers, digitally printed across Colorplan stock, and designed to look and feel hi-spec but with with lower production costs.
Oyya is an ice bar located in the Belgium city of Bruges that retails a variety of frozen yoghurts, yoghurt drinks, waffles and 28 ice creams — the most in the city. Its brand identity, which included logotype, print, signage, uniforms and interior design created by local studio Skinn, while largely logo-centric and having a strict consistency across stickers, tubs, cone sleeves and boxes, manages to establish distinction through reduction without looking cheap and is sensitive to the historic nature of its location.
Highlights this month included Apartment One’s brand identity and digital work for Adlin Inc. and Fatherly, Believe In’s packaging treatment for Clive’s, Foreign Policy’s way finding and signage for Hay-Market and Trüf’s work for capital investment firm Echo. However, there were five projects that really stood out and have made it into BP&O’s top five, a feature that brings together the most interesting of each month for another opportunity to be seen and shared. Projects that make it into the top five effectively balance graphic design, print finish, material and/or structural choice, and have a communicative depth and clarity.
Aspira Urval is a banking, finance and insurance recruitment specialist with offices in the Swedish city of Stockholm. Its new brand identity, designed by BVD, draws its inspiration from the name and the themes of ‘elevated ambitions’ and ‘reaching new heights’. These are visualised as a generously spaced, uppercase, sans-serif logotype with an adaptive ascender that changes depending on its context. It is a simple abstract nod to growth that draws a proprietary quality from a fairly neutral set of characters and extends across print and digital experience. A single font choice, a variety of good quality, dyed and uncoated boards, a black block foil and blind deboss print finish, each chosen to reflect care and quality of service, introduce a tactile, visual and communicative breadth to the logotype and balance a corporate familiarity and consistency with a sense of individuality.