BPO


Rocket by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, pattern, stationery and van livery by London-based studio Here Design for UK catering business Rocket

Rocket began in 2000 as a small family-run catering company, implementing other people’s plans, and has grown to become a multifaceted enterprise with its own ideas, creating culinary worlds in partnership with some of the country’s most prestigious institutions and brands. Rocket worked with London-based Here Design to express this bold new position throughout its brand identity, in logo design, and across its stationery, print communications, van livery and website.

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BP&O Collections — Black & White

Selected by Richard Baird.

BP&O Collections — Black & White in Branding & Packaging

A collection of some of the very best brand identity and packaging design projects, reviewed and published on BP&O, that effectively use black and white as a prominent component. This post features work by design studios Bond, Distil and DIA, and covers simple logo and stationery projects, and extends to broader brand identity programmes that include packaging and print communications. With the reduction of colour comes the emphasis of type, form and pattern, a play with contrast and proportionality, material, structure and finish. Be sure to click the images to read more about the project and the intentions of each design. Also check out Blue in Branding here.

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Brewdog’s Lone Wolf by B&B Studio, United Kingdom

Opinion by Richard Baird.

Logo and packaging design by London-based B&B Studio for Brewdog's craft spirits range Lone Wolf

Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s craft distillery in Scotland, and is said to be the only one to make base spirit from grain under one roof, modified to accommodate a 19m high 60-plate rectification column to get the purest spirit possible.

The range shares a packaging and brand identity design, created by London-based packaging specialists B&B Studio, which is described as being in defiance of category codes and conventions. These feature a stripped back label design and wolf’s head motif as an expression of product purity and the brand’s outsider stance. The spirits will be available at Brewdog bars, and as part of Brewdog’s equity scheme.

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Disrepute by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards with gold block foil detail by London-based studio Two Times Elliott for Soho members bar Disrepute

Disrepute is a members-only bar, located in London’s Soho, described by Two Times Elliott, the design studio behind its brand identity, as having a heritage of “establishment and scandal”. The bar features a rich interior design of high quality material detail that elegantly plays with shape, pattern and symmetry, solid colour and texture, the geometric and the organic. There is an element of period theatricality, yet a contemporary eye for unique character, comfort and continuity throughout.

Two Times Elliott’s brand identity takes these qualities and focuses them into a quieter but distinct brand identity expression that favours commonality and, taking inspiration from Soho’s “most notorious eras of concealed communications and discrete symbols”, layers this with a narrative component that calls to light the loves, intimacy and people of the venue’s past, alongside a historical notoriety, one of secrecy, seduction and the clandestine.

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