BPO


BP&O Collections — Creative & Minimal Logo Designs

Selected by Richard Baird.

20 Clever & Creative Minimal Logo Designs

A collection of minimal but creative logo and logotypes published on BP&O. Between them these play with lettershape, positive and negative space, form language, duality and the compounding of image whilst remaining visually simple. This selection features work by graphic design studios Werklig, Perky Bros and Mucho. Be sure to click through to see how each logo contributes to a broader brand identity programme.

Continue reading this article


Omakase Room by Tatsu by Savvy, United States

Opinion by Richard Baird

Visual identity and scented ceramic gift by Savvy for New York restaurant Omakase Room by Tatsu

Omakase Room by Tatsu is a unique sushi dining experience located on New York’s Christopher Street. The concept is rooted in the centuries-old family traditions of Japanese Executive Chef and host Tatsu Sekiguchi and the celebration of the individual and personal. This can be experienced in the restaurant’s unique and intimate setting, one that seats only eight, and a menu carefully crafted by Tatsu for one evening and for that specific group of eight, based on their mood, curiosities and preferences.

The restaurant features a light interior design of soft bamboo and fabric centred around Japanese minimalist traditions. Materials a few but high quality, the ceiling is low, and the design of the table and layout of chairs lend the restaurant a quiet and earthy material quality with little distraction, and establish an intimacy with the chef, and focuses the mind on the food.

Building on this, design studio Savvy developed a multi-sensory brand identity, with a similar restraint, materiality and discretion. This offers something of its own subtle character but does not detract from the food, while also working in small thoughtful details such as scent and semi-transparent paper that links type with interior. The project included menus, stationery, business cards and a ceramic gift.

Continue reading this article


The Living Food by Francesc Moret Studio, Spain

Opinion by Richard Baird

Vegan cheese packaging design by Barcelona-based Francesc Moret Studio for The Living Food

The Living Food is a Barcelona-based grocery store and deli stocking organic and vegan foods. Francesc Moret Studio worked with the store to develop packaging for its range of nine vegan cheeses. Drawing on the brand’s established visual identity of silhouettes, the studio built a visual language with a bold graphic style, typographical detail, and a modern and distinctive colour palette, with the intention of conveying an honest and conscientious brand position and expressing the crafted quality and full flavour of the range.

Continue reading this article


Don Alonso de Suquía by Bermudez, Porta & Casasus, Spain

Opinion by Richard Baird

Cover design by designers Carlos Bermudez, Albert Porta and Guillem Casasus for the book Don Alonso de Suquía, written by A. Lozano Rodríguez

A. Lozano Rodríguez, in his novella Don Alonso de Suquía, writes of the deeds of swordsman and fictional character Don Alonso de Suquía after the reconquest of Granada, at the beginning of the 16th century. This limited edition cover, designed by Barcelona-based Carlos Bermudez, Albert Porta and Guillem Casasus, touches upon location, period, theme and limited edition context using colour, type, material and finish.

Continue reading this article