Packaging: Isle of Mull Scallops

Isle of Mull Scallops designed by My Creative

The Isle of Mull is the brand and location of a three boat scallop operation that takes advantage of the mixing waters of the cool Atlantic and the warmth of the Gulf stream, shipping the catch across the UK. The company engaged Glasgow based boutique design agency My Creative to develop a packaging solution that would capture the unique traits of the location, the traditions and authenticity of the brand and quality of the product.

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Review on The Dieline: Absolut London

Crit on The Dieline

“Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.”

Click here to read my review of Jamie Hewlett’s illustrative packaging work for Absolut’s London edition of their ongoing ‘Cities’ series on The Dieline.


Packaging: Kühlwasser

Kühlwasser designed by Rocket & Wink

Kühlwasser is a premium glacial water product sourced from the Alpines and is the latest product to be retailed by on-line local food co-operative The Deli Garage, a company keen on promoting the union of high quality produce and creative packaging solutions. Designed by Hamburg (Germany) based independent design agency Rocket & Wink, the packaging is an interesting fusion of outdoor pursuits and engineering that focuses on delivering a strong sense of functionality rather than a conventional premium proposition.

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Review on The Dieline: The Unholy Wine Collection

Crit on The Dieline

“Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.”

Click here to read my review of Daniel Brokstad’s conceptual packaging piece ‘Possession – The Unholy Wine Collection’ on The Dieline.


Packaging: Mezcal Amores

Mezcal Amores designed by Butic

Mezcal Amores is a brand of mezcal, a Mexican spirit distilled from the plant maguey which is believed to have a history dating back to 400BC. The brand approached independent design agency Butic to develop an identity, packaging proposition, collaterals and documentary film.

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Packaging: Plymouth Gin

Plymouth Gin by Design Bridge

Owned by the Pernod Ricard Chivas Brothers and regionally protected, Plymouth Gin is a ‘super-premium’ product produced since 1793 at The Black Friar’s Distillery, a former monastery and the oldest distillery in England. In response to a growing and diversifying artisan market the brand approached independent and international creative agency Design Bridge to develop a solution that would replace the art deco styling of the previous packaging in favour of a more authentic and genuine solution drawn from and inspired by the distillery’s archives.

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Packaging In Brief: Dulces La Cartuja

Dulces La Cartuja

Spanish company Dulces La Cartuja, a manufacturer and exporter of jellies and jams to prominent gourmet stores in the US, has recently repackaged its range. Created by Valencia (Spain) based Soporte Comunicación in collaboration with Mibalia, the new labels, which replace a conventional ‘homemade’ script based design, more appropriately resolves the brand’s creative and experimental approach to the combination of high quality ingredients with a minimal, bold and scientific typographic approach.

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Review on The Dieline: Chocolates With Attitude

Chocolates With Attitude Crit

“Join us every Tuesday for a crit of the previous week’s #1 post, in our new feature by Richard Baird.”

Click here to read my review of Brand House’s packaging for their self promotional piece ‘Chocolates With Attitude’ on The Dieline.


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