BPO


Primitive Trust by Post

Opinion by Richard Baird.

Covers, labels and packshots by London-based Post for Will Saul and Tom Mangan's collaborative partnership Primitive Trust

Primitive Trust is the collaborative project of musicians Will Saul and Tom Mangan, and is based around the tools at hand. These included Ableton, an MPC 2000, Roland 101, Fender Rhodes, FX pedals and Juno. From these three EPs were created; Little Love, Fallen Down and Power On. Each EP features two or three original tracks linked by a creative approach that blends available tech, creative collaboration, instinct and feeling. The duo worked with London-based Post to develop covers, labels and pack shots. These incorporate commissioned artwork from renowned Canadian illustrator Geoff Mcfetridge alongside bright colour blocking and hand lettering.

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BP&O Collections — Type Play

Selected by Richard Baird.

BP&O Collections — Type Play

A continually updated collection of graphic identity design work with a playful typographical and/or lettering component, reviewed and published on BP&O. This post features work by Pentagram, Base Design and Glasfurd & Walker and includes seasonal poster campaigns, packaging, simple and broad brand identity systems.

Projects typically share a strong visual impact and a graphic immediacy in the repetition and proportion of type across different surfaces. Some employ convival visual languages such as Base Design’s work for Mitsulift and RE’s identity for Sydney Design Festival, while others use a playful intersection of type, material and material structure, check out BBDO’s work for Sydlexia and Essem’s packaging for Mathias Dahlgren Edition.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.

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Maison De Greef 1848 by Base Design

Opinion by Richard Baird.

Logotype, graphic identity and packaging by Base Design for high-end jewellery brand, expert watchmaker and retailer Maison De Greef 1848

Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.

The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.

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