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Happy Maple by Garbett, Australia

Opinion by Richard Baird.

Brand identity, brand t-shirt and badges by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Happy Maple is a Adelaide-based bakery dedicated to producing small batch 100% vegan donuts, baked not fried, made from gluten, tree nut and peanut free recipes. Orders are by phone, e-mail or through their pop-up stores. There is no website, just a social media presence with lots of donut images, a personable approach to communication, and a cheerful brand identity created by local graphic design studio Garbett.

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The Best of BP&O — Business Cards No.12

Selected by Richard Baird.

The Best of BP&O — Business Cards No.12

The twelfth collection of business cards created as part of a broader brand identity programme, reviewed and published on BP&O in 2016. Between them, these highlight how colour, type, form and contrast, material choice and print finish, contribute to a distinctive and communicative brand identity. This set includes uncoated and coated boards, illustration, dyed papers, embossed surfaces and foils. Featured studios include Swear Words, Only, Franklyn and Studio South. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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Helbers by Only, United Kingdom

Opinion by Richard Baird.

Logotype and black block foiled tags by Leeds-based graphic design studio Only for Parisian menswear label Helbers

Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.

Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.

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Tokyo Bousai by Nosigner, Japan

Opinion by Richard Baird.

Graphic design by Japanese studio Nosigner for Tokyo Bosai, a disaster preparedness pack

Tokyo Bousai is a disaster preparedness pack compiled by The Tokyo Metropolitan Government that outlines the steps to take in preparation for and in response to an earthquake or other major disaster in Tokyo and the surrounding area. The pack was sent out to over 7.5 million households and was designed by Nosigner working in collaboration with Dentsu Inc. It features maps, stickers and leaflet, and a manual that mixes impactful colour and type with detailed illustration, manga, rhino character and flipbook animation.

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IDES by Swear Words, Australia

Opinion by Richard Baird.

Business card with blind emboss and white block foil detail by graphic design studio Swear Words for Melbourne restaurant Ides

IDES began as a monthly pop-up restaurant with an inventive approach to cuisine, created by former Attica sous chef Peter Gunn. A year into the business, and to coincide with the development of a permanent space in the Melbourne suburb of Fitzroy, Peter Gunn worked with graphic design studio Swear Words to develop a new visual identity that would more effectively express the level of quality and service at IDES. Swear Words’ work manages to capture a sense of the immediacy of ideas and the quality of the final dishes through a juxtaposition of typographical utility, materiality, form and image across business cards and menus.

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