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The Best of BP&O — June 2016

Selected by Richard Baird.

The Best of BP&O – June 2016

June’s highlights included Ahoy’s brand identity for Manchester bar, restaurant and club Neighbourhood, Bedow’s work for Erik Penser Bank and Boreal Network, and The District’s brand identity and wayfinding for property developer Learig. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together some of the most unexpected and unusual projects published on the site each month for another opportunity to be seen and shared. These typically balance a strong communicative concept with a compelling aesthetic that appropriately plays with a mix of material colour, texture and image, form, type, layout and print finish.

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Boreal Network, Itasca Road Trip by Bedow, Sweden

Opinion by Richard Baird.

Illustrated record sleeve for Boreal Network's album rerelease Itasca Road Trip, designed by Bedow, Sweden

Nicole Johnson is a Seattle-based Minnesotan creating what Miles Bowe of Fact Magazine describes as “sun-drenched, foggily nostalgic electronica” under the name Boreal Network. Itasca Road Trip is a limited edition vinyl rerelease and trimmed down version of an earlier album by Boreal Network, distributed by More Than Human Records and featuring artwork by Swedish graphic design studio Bedow. Where the album takes an aural tour through the Itasca national park from Nicole’s home in Minnesota, the artwork visualises this through monolinear illustration with plenty of detail and a subtle storytelling component. You can listen to the album here.

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Neighbourhood by Ahoy, United Kingdom

Opinion by Richard Baird.

Logo and signage for Manchester restaurant, bar and club Neighbourhood by Ahoy, United Kingdom

Neighbourhood is a restaurant, bar and club, located in the centre of Manchester, with a vibrant and eclectic interior inspired by New York, Los Angeles and Las Vegas dining scenes. This is brought to life through the juxtaposition of bright neon signage and indoor foliage alongside the more classical qualities of copper fixtures and fittings, marble surfaces and velvet upholstered furniture. This contrast is also expressed throughout Neighbourhood’s brand identity, developed by Manchester and Liverpool-based studio Ahoy, in contrasting colour choice, type and pattern. This links business cards, packaging, menus and interior graphics, and coincided with an extensive refurbishment of the restaurant.

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Paco Rabanne by Zak Group, United Kingdom

Opinion by Richard Baird.

Branding for French fashion label Paco Rabanne by Zak Group, United Kingdom

Paco Rabanne is Spanish designer and French fashion label established in 1966 with a catalogue of ready-to-wear garments, shoes, fragrances and accessories. Rather than an interest in the past, Paco Rabanne, who originally trained as an architect, has created strong silhouettes from new materials, and often rejected the spirit and art of the time.

Paco Rabanne’s creative director Julien Dossena worked with London-based design studio Zak Group to reinterpret and express the essence of the fashion label through a new brand identity system. This included a revised logo and monogram, custom typeface, shopping bags, invitations, website, print campaign and art direction. The launch of this new brand identity coincided with the opening of the label’s first new shop in ten years.

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