BPO


Studio Showcase: Bond

Selected by Richard Baird.

A continually updated gallery of graphic design work created by Bond reviewed and published on BP&O. Bond is a design studio that began in Helsinki, and expanded to include offices in Abu Dhabi, London, and opened a four office in 2018 in the Estonian city of Tallin. BP&O has been following and writing about Bond since 2012, finding their work to confidently move between the reductive and iconic and the rich and illustrative. Occasionally it can be austere and geometric or playful and organic in its form language, and while often visually diverse, projects typically share a strong singular idea expressed in an immediate and compelling manner.

Highlights include their graphic identity for Paulig Kulma, a coffee shop, roastery and barista institute in Helsinki. This stood out for the modular continuity that the studio established between an adaptable multi-functional space of moveable furniture, and a flexible system of graphic cubes and squares, and the way these interact in print and throughout the space.

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The East Cut by Collins

Opinion by Richard Baird

Graphic identity and hoarding designed by Collins for the new San Francisco neighbourhood of The East Cut

The East Cut unifies the three distinct downtown San Francisco areas of Transbay, Folsom and Rincon Hill into a single and modern metropolitan community. It is a unique an area, now recognised by Google Maps, that contains the newest and largest building in the city but also those that are the oldest and historically rich. Collins worked to develop a name and graphic identity for this new neighbourhood that would resolve and express its historical context and its reinvigorated and modern outlook. This links a variety of print and digital communications that included posters, business cards, hoardings, signage and website.

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Helsinki by Werklig

Opinion by Richard Baird

Logo, graphic identity and print communications designed by Werklig for the Finnish city of Helsinki

In August 2017 Scandinavian design studio Werklig was commissioned to develop the graphic identity for the Finnish city of Helsinki, a capital with an urban region of roughly 1.4 million inhabitants and 751,000 jobs. The challenge was to resolve a disparate and fragmented visual system that represented a broad range of public services, departments and development projects that were helping and informing a diverse group of people. These included locals, national and international visitors, those looking to make their home in Helsinki or seeking asylum. Although each entity had its own logo, these were often tenuously linked by the city’s coat of arms. This served as the beginnings of a new and integrated identity program.

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