La Peñita De Jaltemba is a seafood restaurant located in Playa del Carmen, a city on Mexico’s Caribbean coast. Design agency Savvy, working in collaboration with Isauro Huizar and Tomás Guereña, recently developed a new brand identity and interior design solution for La Peñita based around the fictional story of a lost tribe of Jaltemba which then informed the ‘graphic and spatial language’ of the restaurant.
Feldthusen is a Danish canned food brand created for both the home buyer and restaurant bulk buyers of Northern Europe. Design agency Mousegraphics developed a new brand identity and packaging solution for Feldthusen that while relying on market conventions of hand drawn typography, script logotype, organic photographic detail and plenty of white space, delivers a communicative simplicity and sense of quality.
Cemento is the UK distributor of an Italian concrete veneer that can be used for both wall panelling and furniture. Inspired by brutalist design, a movement that emerged in the 1950s, gave rise to modernist architecture and is described by Wikipedia as being “linear, fortresslike and blockish”, London-based design studio St developed a visual identity, brand guidelines, print and stationery for Cemento that, through geometric form, sans-serif typography, material choice, a repeating pattern and limited colour palette, establishes a ‘robust’ and distinctive solution that reflects the modular and functional nature of the product and concrete, and its more recent adoption as a material for contemporary furniture.
Basket is a family run business located in the Serbian village of Golubinci who produce baked, additive and preservative free foods, made by hand from whole-wheat flour. Replacing a local but rudimentary aesthetic with a more commercial and communicative resolution of design conventions, Peter Gregson, working in collaboration with illustrator Marijana Rotthat, utilised contrasting type, plenty of white space, certifications front of pack and a loose illustrative style to neatly convey authentic regional hand craft and high quality in a contemporary way.
The Coal Pot is a range of natural soaps, creams and oils made from herbs and fruits grown in Dominica using traditional handmade methods. Italian design agency Port Clarendon were recently commissioned to develop a new visual identity, brand architecture and packaging solution for the range that would ‘articulate and clarify each of the line’s unique proposition in relation to the parent brand and to the competition’ and position these as more ‘up-market’.
This months highlights have included work by Norwegian studio Uniform for restaurants Ingierstrand Bad and Festningen, a new brand identity project from Sagmeister & Walsh for Function Engineering, a visual identity and interior design solution by Mucho for Barcelona deli restaurant Florentina, as well as work from Fieldwork and Hey.
However, there were five projects that really stood out for me which have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared. These include identity and tactile stationery work from Fivethousand Fingers, a typographical brand identity and collateral by Anagrama for auteur film distributor Interior XII, and new work for Sebazzo by Bunch which includes paper marquetry business cards.