BPO


The Stow Brothers designed by Build

Opinion by Richard Baird.

Logotype design by Build for Walthamstow estate agent The Stow Brothers

This week, in the lead up to Christmas, I have been taking a look back at some of the brand identity projects from 2014 that BP&O missed out on. Today, I review Build’s brand identity treatment for The Stow Brothers.

The Stow Brothers is an estate agent working within the area of Walthamstow, a place where urban London meets the Epping Forest, and is described by the estate agent as a rapidly expanding community of like-minded people looking for a place with a strong sense of community, plenty of culture, good food and a decent pint.

Build worked with The Stow Brothers to develop a new brand identity—which went on to include monogram, stationery, website, copywriting, sale, sold and to let by boards, with assets created by local trade, craftsmen and artists—that reflected The Stow Bros. love for the area and would distinguish them from the other estate agents operating in the same postcode. The identity was expanded upon later in the year to include a mini exhibition and a very distinctive direct mail campaign in support of the nearby Wetlands project.

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Record Mania designed by Bedow

Opinion by Richard Baird.

Logo design for Record Mania designed by Bedow

Bedow have just published images of the latest visual identity design work for Record Mania, a Swedish store described by the studio as one of the most prominent worldwide with a twenty square metre shop located at the centre of Södermalm, Stockholm. Record Meania releases hundreds of rare collectable vinyl records each week making it a new store each Friday. It is this idea that informed the direction of the identity.

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