BPO


BP&O Collections — Brand Books & Brand Guidelines

Selected by Richard Baird.

A continually updated collection of brand books and digital guidelines that define the parameters of new brand identity programmes that have been reviewed and published on BP&O. These include single sheets, stitched and spiral bound books, ring binders, PDF’s and online tools, and move from the utilitarian to the cheerful, from the digital to the material, and from the thorough to the overview. Featured studios include S–T, Paul Belford and Mucho. Click through to get a sense of context and implimentation. Check out more at BP&O – Collections or subscribe to the series here.

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O/O Long Boil Barley Wine by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Packaging and art direction by Swedish design studio Lundgren+Lindqvist for O/O Brewing's Long Boil Barley Wine, a limited edition craft beer range

O/O Brewing is a craft brewery set up in 2011 by Olle Andersson & Olof Andersson. They presently operate out of the facilities of Stigbergets Bryggeri in the Swedish city of Gothenburg, but are due to open their own brewery in the Autumn of 2017, with the intention of increasing volume and gaining further control over quality.

O/O worked with Scandinavian graphic design studio Lundgren+Lindqvist, who have created labels for a variety of other O/O beers, to develop labelling for a new series of limited editions that will be sold once a year. The first of these will be Long Boil Barley Wine. Despite the name, Long Boil Barley Wine is a beer and, unlike O/O Brewing’s other products, will be aged, allowing it to develop a new complexity in a similar way to wine.

Rather than collaborating with artists and designers, an approach that characterised much of the labelling of O/O’s previous ranges, and with a desire to express something of the higher price point and ageing of the beer by making a connection with Champagne and wine, Lundgren+Lindqvist developed a typographical system of condensed characters for impact, provides room for date, sets these within a grid, and compliments this with playful but communicative art direction of product photography.

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Sant Jordi Festival 2017 by Requena & Capdevila, Spain

Opinion by Richard Baird.

Visual identity and flyers designed by Requena featuring illustration by Olga Capdevila for Sant Jordi Festival 2017

Sant Jordi Festival is an annual celebration that combines culture and romance, and takes place in the city of Barcelona on April 23rd. The festival honours Sant Jordi, the patron saint of lovers in Catalonia, is rooted in the legend of Sant Jordi and the dragon, and in the tradition of visiting the Chapel of Sant Jordi at Government Palace where a rose fair used to take place. In celebration, couples, friends and family exchange gifts of books and roses, bought at flower and book stalls set up along the streets of the city.

The historical legacy and legend of Sant Jordi, as well as the traditions that sprung up around these, are brought to life by Spanish design studio Requena, with the help of Olga Capdevila, in a series of illustrations. These capture the roses and books, history and celebratory air of the event, and are used as a strong focal point throughout the festival’s visual identity. This links large format posters and banners, flyers, flags and bookmarks.

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