BPO


Loyal Coffee by Mast, United States

Opinion by Richard Baird

Illustrated coffee cups and visual identity design by Mast for barista-run and Colorado-based Loyal Coffee

Loyal Coffee is a barista-owned and operated specialty coffee shop located in Colorado Springs. It features a high ceiling, exposed beams and concrete surfaces, natural material detail such as tree trunk stools, and crafted finishes that include a mosaic floor, carved wood panel and what looks like a ghost sign. Drawing on this, the surrounding landscape, and the loyal bond that the six founders share, design studio Mast created a visual identity for Loyal Coffee. This is built around landscape references, the crafted details but geometric foundations of custom typography, and a modernity in colour and in the assembly of individual graphic elements online and in print across coffee cups, packaging, merchandise, menus.

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BP&O Collections — Swing Tags

Selected by Richard Baird.

The Very Best in Swing Tag Design – Gallery & Inspiration

A continually updated collection of distinctive swing tag designs created as part of a broader brand identity programme, reviewed and published on BP&O. Between them, these bring to light how colour, type, form, image, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This post includes dyed papers and foils, illustration, pattern and typographical play, and work for fashion, furniture, travel accessories and kitchenware. Featured studios include Stockholm Design Lab, Tsto and Collins. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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Moriarty by Bond, United Kingdom

Opinion by Richard Baird

Branding by Bond for London-based event planning business Moriarty

Inspired by the spontaneity and celebratory energy of parties and exploring the idea that curating great events is an art form, design studio Bond crafted a visual identity for new luxury event planning business Moriarty based around a series of abstract ink illustrations. These are paired with high quality dyed papers and boards, bringing a measured and distinctive contrast to printed assets that included folders, business cards and pitch documents.

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