Cocolobo is described by Anagrama – the multidisciplinary design agency behind their new visual identity – as a ‘high-end shopping boutique that caters exclusively to strong women with a confident and in vogue fashion sense’. For the name, Anagrama played with the patrons’ ‘characteristic duality’, with a ‘catchy and fun’ compounding of ”Coco” (coconut in Spanish) and “lobo” (Spanish for wolf), which helped to define the ‘Cocolobo woman’ as ‘not only feminine and sweet, but also independent, aggressive, sensuous and daring’
The agency captured and conveyed this duality in print through the combination of a black and white colour palette ‘portraying the elegant, sober aspect of the brand’, a red highlight to represent ‘all that is feminine and chic’, and the contrast of the logo-mark’s playful familiarity and the logo-type’s sense of exclusivity.
Based around their philosophy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories. The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logo-type only solution across the packaging. The result, while pared-down, really emphasises, compliments and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.
Anagrama have just completed the branding of Romero+McPaul, an English-style velvet slipper manufacturer and retailer established by Italian shoemaker Mr. Migliori that produces bespoke lines handcrafted by artisans with a ‘trendy twist’.
“For this project, our inspiration was heavily drawn from traditional English types and coat of arms mixed with the over-the-top luxuriousness of The Hamptons and it’s sailing and yacht club maritime lifestyle. With the intention to speak of the product’s duality, we created a storyline based on two characters, Romero and McPaul. Romero is the mischievous heartthrob, representing the product’s playfulness, warmth and latino heritage, while mMcPaul is the serious, traditional man, embodying the product’s ancestral and upscale British nature. We gave the brand the rosemary (or “romero” in Spanish) not only as a wink to its name but also as a reference to this herb’s curious nature, as it only grows close to the sea.”
James Braund is a Melbourne-based photographer with a background in journalism, an approach ‘characterised by an unfussed, direct methodology’ and over twenty years of experience in the design editorial and advertising fields.
Arising out of a ‘desire for a more contemporary look aimed at designers and art directors’, James’ new identity, developed by Hofstede - an agency committed to typographical craft and detailing – conveys his methodology by leveraging the economy, utility and contemporary sensibilities of a heavy, uncoated, unbleached mixed fibre board, an urban combination of cool and warm concrete greys, the restraint and what Hofstede describe as the robust typographical choice of Akkurate executed with a stacked, uppercase confidence and a good eye for letter and line spacing. This type-only approach is elevated by the high quality finish of a foil set within the reductionist context of broad unprinted regions used across the collateral. The result is a modern aesthetic neutrality and fine detailing that neatly frames the rich detail of James’ photography.
Saxa is an independent on-line dealer, publisher and commissioner of original and editioned works from international artists with differing perspectives and cultures, and taking a curatorial and collaborative approach to making these available to collectors, galleries, institutions and the general public.
Saxa’s visual identity, created by UK-based design agency Graphical House and inspired by crystalline structures, conveys the idea of buyer and artist networks through the coalescing and interconnected forms of an abstract logo-mark which has been applied to a wide range of stationery, packaging and marketing materials as well as a responsive website.
These are the five projects I reviewed during April that I felt really stood out and wanted to give them another opportunity to be seen and shared. I have ordered these from five to one with my favourite project presented last. Do you agree with my choices?
Brazilian fashion blogger Rafaela Abrahao recently commissioned design agency BR/Bauen to develop a new visual identity that would extend across her website and stationery. Drawing on Rafaela’s favourite brands, Prada, Versace and Hermes, and an interest in English nobility for inspiration, BR/Bauen developed a solution that unites the fine illustrative detail and typographical flourish of a blackletter monogram executed with a contemporary and consistent single line weight, an uppercase neoclassical Didone logo-type, duplex material textures and the finish of a foil, hand stamp and emboss. It is a combination which works well to convey the personal aspect of blogging, garment texture and a clear relationship with high fashion.