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Waffee designed by A Friend Of Mine

Packaging designed by A Friend Of Mine for Belgian waffle and coffee chain Waffee

Waffee is an authentic, Australian based, Belgian waffle and coffee chain with locations across Melbourne and Altona. Developed by holistic design practice A Friend Of Mine, Waffee’s brand identity, which included logo and packaging design and a signage system created in collaboration with architects Hecker Guthrie and Foolscap Studio, mixes a typographically adventurous logotype with an illustrated character to establish a rich communicative duality and contrast of literal and subtle narrative detail that binds print and interior space.

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