Opinion by Robert Holmkvist
PangPang is a Stockholm based microbrewery that was established by oddball Fredrik Tunedal in 2011. Fredrik, only 23 at the time, tattooed PangPang across his knuckles to celebrate the founding of what he believes to be Sweden’s first microbrewery. These knuckles now form the basis of the brewery’s logotype.
Swedish design studio Snask were commissioned to develop a strategy for PangPang’s 2014 summer series of hand brewed beers that would help them to compete within a growing craft beer sector and with the increasing number of microbreweries. This would be achieved by creating a playful visual identity and packaging solution that would stand out on shelves stacked with similarly styled beer labels. The design and naming was built around the theme of tiki — a choice that felt suitable for summer beers and would create an ideal opportunity for interesting, distinctive and cheeky names. These included Cocojambo, Playa del Drevviken, Waikiki, Libertango and Tiki Tango.
Opinion by Richard Baird
Awestruck is a premium hard cider range from Gravity Ciders created to offer America’s craft brew fanatics a refreshing alternative to beer. Awestruck is made from 100% fresh-pressed New York State apples and infused with unique flavours that reflect the company’s enthusiasm for experimentation. The range includes Lavender Hops, Hibiscus Ginger and Eastern Dry. Design studio Buddy were commissioned by Gravity Ciders to communicate Awestruck’s ‘surprising flavours’ and ‘delicious punch’ through a bold and iconic brand identity and packaging treatment.
September’s highlights included BuroCreative’s brand identity treatment for Mexican and Amercian inspired diner experience D / F Mexico, Snask’s extensive identity work for the SSU, Lotta Nieminen’s logotype, stationery and brochure work for product designer Bec Brittain and ico’s visual identity, print and interior direction for British bubble tea brand and cafe Biju. However, there were five projects that really stood out and have made it into BP&O’s top five, a feature that unites the most interesting of each month for another opportunity to be seen and shared.
Opinion by Richard Baird
Collective is a new Istanbul based agency that is described loosely by Hey, the design studio behind its brand identity, as producing content, communication and design work. Its has an ideology, like the name suggests, based around a collaborative approach, developing projects with an extended network of people with a variety of skills. Hey recently created an visual identity treatment for the agency that draws its distinctive character and impact from a contrast of type detail, type size and colour, as well as good quality materials and print finishes.