BPO


Modern Recreation by Blok, Canada

Opinion by Richard Baird & Seth Rowden

Graphic identity by Blok for subscription coffee service Modern Recreation

Modern Recreation (ModRec) is an international coffee subscription service that offers its subscribers an ever-changing selection of the very best in micro-roast coffees sourced from around the world. ModRec takes pride in its positioning; the rejection of artifice, pretence and mass culture in favour of what it says is a realness, spontaneity and individuality. This attitude, and the unique character of ModRec’s coffee collections, is expressed throughout its graphic identity; in the remixing of colour, type and form, and alongside intimate imagery and in the individual and straight talking tone of voice used online. This was developed by Canadian design studio Blok with the result being a cheerful blend of the modern and personable, variety and discovery.

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BP&O Collections — Business Cards No.15

Selected by Richard Baird.

Business card design ideas for 2017

The fifteenth collection of business cards. Each is part of a broader brand identity programme, reviewed and published on BP&O. Between them, these highlight how colour, type, form, layout and contrast, as well as material choice and print finish, contribute to a distinctive and expressive brand identity. This set covers dyed papers, die cut detail and block foil print finishes. Featured studios include Tsto, Two Times Elliott and Blok. Click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin aesthetic choices. Check out more at BP&O – Collections or subscribe to the series here.

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Abodo by Richards Partners, New Zealand

Opinion by Richard Baird.

Brochure design with blind embossed cover designed by Richards Partners for timber specialists Abodo

Abodo is a New Zealand-based timber specialist producing high performance and carefully crafted materials for architectural and structural contexts, and has a catalogue of cladding, decking, screening and timber panelling. Abodo worked with Richards Partners to better articulate its brand story, bring clarity to and emphasise the company’s respect for timber; where it comes from, where it is used and by whom, while also clearly communicating its ambition to architects and designers around the world through catalogue and website design.

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