Opinion by Richard Baird.
Fundació Joan Miró is a cultural centre located on Barcelona’s Montjuïc hill. It was opened in 1975 as a place to encourage young artists to experiment with and exhibit contemporary art, and would allow the general public better access to new work of the time, which it continues to do today.
Fundació Joan Miró has a distinctive exterior structure of modular geometric prefabricated surfaces, extrusions, recesses and voids designed by Josep Lluis Sert. Although imposing in form it has at its heart a natural path that guides visitors through its spaces.
Graphic design studio Mucho worked with Anna Noëlle to develop an identity and campaign material that would help celebrate 40 years of Fundació Joan Miró. Drawing on the building’s structure, its cultural agenda and history, whilst also acknowledging its permanent brand identity through contrast, Mucho created a system based around a bold number set, picking out key dates within the history of the building, and derives visual impact through a juxtaposition of austerity and moments of celebratory expression.
Curated by Richard Baird.
Highlights this month have included Inhouse’s work on the book Blutopia and ECC’s 2015 Milan Report, Mind’s brand identity for jewellery manufacturer Gripoix, P.A.R’s work for eternal flower business Flora, and DIA’s brand identity for PR and management business Life Or Death. However, there were five projects that stood out and have made it into BP&O’s Best of Series, a feature that brings together the most interesting and unusual projects published on the site each month for another opportunity to be seen and shared.