Opinion by Richard Baird.
The Architecture Division of the California College of the Arts (CCA) is an internationally recognised leader in architecture and interior design education. Its programs, which focus on digital technologies and material systems, design research and urban agency, were developed to prepare students for creative practice where material innovation and formal experimentation meet social engagement and cultural collaboration. CCA Architecture strives to develop the next generation of architects and designers, those who will go on to shape the future of the built environment.
American studio Manual worked with the college to develop a unifying graphic identity for the division, to differentiate it within an art college, and strengthen its wide ranging communication materials, those that are aimed at prospective international students, faculty members and visiting lecturers. Using a simple /\ motif, and employing a variety in its implementation, Manual find an interesting balance between the structural, the material and the digital across brochures, posters and wayfinding.
Opinion by Richard Baird.
With the intention of being the most creative organisation in the world the BBC has developed its own in-house agency, BBC Creative, to develop cross-platform marketing materials such as trails and idents to engage with a global audience and bring to their attention the vast range of BBC programmes and services available. To express this unified vision and creative potential, BBC Creative worked with London based studio Spin to develop their graphic identity. Drawing on the iconic three blocks associated with the BBC, Spin introduce a fourth, a creative box and abstract C as a way to form a critical and essential relationship between the BBC and creative thinking in a concise and dynamic manner. This is deployed as small details across mugs and tote bags, all the way up to supergraphics that run across walls.
Opinion by Richard Baird
Exhibition Road Quarter is a gallery built under, and an extension of, The Victoria and Albert Museum, London, the world’s largest museum of decorative arts and design. Although the V&A is known for its commitment to innovation, its spaces within an early twentieth century Grade 1 listed building set limitations, with temporary spaces and retro-fitted interiors proving to be cramped and inflexible. Without the possibility of outward expansion, the V&A explored the subterranean, itself embracing innovation in architecture and engineering, to create new modern spaces with greater scale and opportunity, beneath. To celebrate the architecture of AL_A, and to tease and announce the grand opening, design studio dn&co. worked with the V&A to develop a campaign of posters and banners. These were unified by the line “A New Way In” and based around the concept of concealing and then revealing through layers.