Fergus by Principal Studio
Organic food brands often land in the same visual territory as many vegan and eco-conscious counterparts – but when did the pursuit of consumer trust become so entwined with muted colour palettes, illustrated veg and rustic textures? There’s nothing inherently problematic with this combination of design elements, yet it has become a tired and overused formula for brands operating in...
Scapegoats by Strategy
‘Landscaping legends’, what a lovely bit of alliteration and a decent bit of positioning by Strategy for Scapegoats, a New Zealand-based landscaping company. From this, a wonderful tapestry of iconography, illustration and words come to life to construct something of a horticultural mise-en-scène of craft and creativity for Scapegoats duo Kylie and Reuben and their team, which plays out across vehicle...
ZVYK by .Oddity Studio
Most people agree that demarcations like ‘millennial’, ‘Gen Z’ and ‘Gen X’ are redundant – little more than age brackets created for the convenience of marketing teams which have become shorthand for a series of traits we’re expected to believe somehow define an entire generation. It’s curious, then, that for every diatribe against such groupings there’s at least ten more...
Future Observatory by SPIN Studio
SPIN Studio continues its working relationship with the Design Museum (after branding its Waste Age exhibition in 2021 and Wim Crouwel’s first UK retrospective in 2011) by putting its inimitable spin (this won’t happen again, I promise) on Future Observatory, the museum’s ‘national research programme for the green transition’. Perhaps more so than any other studio working today, SPIN has...
Food Nation by Seachange
It’s about time plant-based brands found their sense of humour. Having been a vegan for 17 years now, I can safely say that veggie/vegan brands have historically been tiresomely dull – and until recently, they’ve been allowed to be. But with the recent years’ boom in all things ‘plant based’, simply existing because there’s no other type of soy milk...
Sucre by DutchScot
It’s always satisfying to see smart, bold new identity designs for a household name brand, often by one of the big name studios: things like the still-hyped 2021 JKR Burger King rebrand; Collins’ Girl Scouts revamp in 2022; Springetts’ fresh look for Ryvita that same year, which makes the much-maligned crispbread seem a lot more palatable. And while such projects...
Cohere by Pentagram
From Wes Anderson to ‘accepting the job’ and distinctly dystopian new romantic relationship models; in recent years, it’s felt like you can’t move for chat about AI – its weirdest uses, its hilarious shortcomings, and a hell of a lot of scare-mongering about it stealing our jobs. The platform that’s dominated much of the conversation is ChatGPT, an AI chatbot...
Unmind by Ragged Edge
In recent years, employers have been rushing to offer an increasingly elaborate range of workplace perks, from the WeWork style beer on tap approach to sleep pods (begging the question, if you have to sleep at work, is this really a perk at all?) to Ben & Jerry’s rather busman’s holiday-ish promise that employees can take home three pints of...
Ostro by Mucho
Ostro isn’t the easiest of companies to make sense of. Billed as a ‘life science software company’, it straddles a number of different services that are both consumer and clinician-facing. In simple terms, though, it looks to help consumers and healthcare providers alike to navigate the complex, labyrinthine ins and outs of the complex US healthcare system; using software to...
Time by For The People
‘The story of the internet is the story of life’. Understood in this way, rebranding Malaysia’s challenger internet service provider Time presented the appropriately existentially titled For the People with a daunting task. As legislation in Malaysia shifted, requiring companies like Time to share their infrastructure with other ISPs, competition has grown. As such, Time needed to evolve its brand. What is...
Ortto by Christopher Doyle & Co.
All systems grow. What a fun line. Setting up and positioning Ortto, formerly Autopilot, as the leading marketing automation solution for business. The name is great, a wonderful move forward for the company, and sufficiently taking something technical and inhuman-sounding and giving it a somewhat anthropomorphised quality, easy to remember and providing room for growth into other technologies and services....
LCBA by Studio Bergini
Not a new project, but a lovely one nonetheless; it seems there couldn’t have been a more perfect fit for London Centre for Book Arts than Studio Bergini when it was looking for a design team to task with creating its new visual identity. Formed by two Central Saint Martins grads – Norwegian Kristian Hjorth Berge and Italian Francesco Corsini (hence...