Opinion by Richard Baird.
Little Wolf is an American small-batch coffee roastery, subscription service and café created by former accountant turned coffee roaster Chris Gatti. Tennessee-based graphic design studio Perky Bros recently worked with Chris to developed a new graphic identity that would link a variety of assets. These included stationery, business cards, individual coffee bags, tote bags, merchandise, subscription boxes and website.
Perky Bros describe their design as being inspired by one part science and two parts storybook. This can be seen in the systematic use of type and colour, and the variety and character of illustration. These draws together and convey Chris’ commitment to methodically sourcing, roasting and preparing the highest quality beans, his dedication to making specialty coffee a more accessible and friendly experience, and his belief that coffee is only as good as the company it is shared with.
Selected by Richard Baird.
November’s highlights included Jens Nilsson’s work for furniture and interior designers Maldini Studios, Architects Accreditation Council of Australia by Toko and Neue’s graphic identity for Den Norske Filmskolen. There were, however, five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong singular concept, or an appropriate confluence of ideas, with a compelling visual character and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.
BP&O, in this end of month review, tries to recognises both the smart use of small budgets—those that channel spending into the most appropriate assets—and those projects with a broad and holistic quality, establishing a continuity (conceptual and/or visual) across multiple touch points.
Throughout the month BP&O also continued to expand on its collections series as another way to jump through to older posts on the site. New additions to this were Tote Bags, Multi-coloured and Posters. Updated projects in November included Manual’s graphic identity for Fort Point Beer Co. and B&B Studio’s packaging for Brewdog’s Lone Wolf.
Modern Recreation (ModRec) is an international coffee subscription service that offers its subscribers an ever-changing selection of the very best in micro-roast coffees sourced from around the world. ModRec takes pride in its positioning; the rejection of artifice, pretence and mass culture in favour of what it says is a realness, spontaneity and individuality. This attitude, and the unique character of ModRec’s coffee collections, is expressed throughout its graphic identity; in the remixing of colour, type and form, and alongside intimate imagery and in the individual and straight talking tone of voice used online. This was developed by Canadian design studio Blok with the result being a cheerful blend of the modern and personable, variety and discovery.