The Best of BP&O — Packaging of 2017

Selected by Richard Baird.

The best packaging design featured on BP&O in 2017

2017’s package design highlights included Commission’s work for Old Spike, B&B Studio’s packaging for Brewdog’s Lone Wolf and Kontrapunkt’s refinement of Carlsberg’s Black Gold. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series. These typically balance a strong and appropriate concept with a compelling graphic and material response. Between them, these play with image, colour, texture, layout, form, type and print finish in a distinctive and memorable manner, and hint at an interesting story, convey something of the personal or provincial, and make the most of association. These are BP&O’s favourites, and are presented in no particular order.

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Abodo by Richards Partners, New Zealand

Opinion by Richard Baird.

Brochure design with blind embossed cover designed by Richards Partners for timber specialists Abodo

Abodo is a New Zealand-based timber specialist producing high performance and carefully crafted materials for architectural and structural contexts, and has a catalogue of cladding, decking, screening and timber panelling. Abodo worked with Richards Partners to better articulate its brand story, bring clarity to and emphasise the company’s respect for timber; where it comes from, where it is used and by whom, while also clearly communicating its ambition to architects and designers around the world through catalogue and website design.

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